Dual Milestones Reflect Taboola's Success with Online Publishers

NEW YORK, Aug. 29, 2011 /PRNewswire/ -- Taboola.com Inc., the Web's leading video recommendation provider, announced today that it has secured $9M in B-round capital investments, bringing its total investor funding to $15M. Concurrently, the company passed the quarter-billion mark for daily recommendations  generated and served to its top-tier publisher partners, which include Bloomberg, The NY Times, USAToday, CNN, Hearst and others.  Both milestones underscore the company's rapid growth and relevancy in the online marketplace.

The new funding is led by Crescent Point, a NY- and Asia-based investor with holdings in Tudou.com, the world's second-largest video site, and existing investor Evergreen VC.

Taboola's technology helps online publishers maximize video views, video revenue and user satisfaction by presenting highly targeted personalized video recommendations to site visitors. Similar to how an Amazon.com or Netflix.com generates product recommendations to users, Taboola's advanced personalization technology uses semantic and behavioral algorithms to predict and recommend videos users are most likely to want to watch next – all as the user reads an article, visits a site's homepage, or watches a video.

"We've experienced enormous growth, and this new funding will allow us to support that success by expanding our data centers and hiring more engineers, sales and marketing employees," says  Adam Singolda, founder and CEO of Taboola. "We're getting outstanding feedback from our customers and clearly have an offering the market values."

Publishers place Taboola's widgets on their home pages, story pages, section front pages, video pages or within a video player to help increase video views and high CPM revenue. According to recent Techcrunch  and Beet.tv reports, Taboola typically increases CTR and video views by 2x-3x for sites such as Bloomberg.com or Revision3.com.

"We attract quality sites in part because we offer advanced editorial control," adds Singolda. "Publishers can blacklist or promote certain videos to meet their editorial or monetization goals in a self-service fashion." Read more on Gigaom about Taboola's Editorial Controls for publishers.

Taboola's technology is integrated with the leading online video players (OVPs), including OOyala and Brightcove, which simplifies implementation for publishers. A sample integration of Taboola into a Brightcove player can be seen trailing each video on the NYTimes video pages.

About Taboola

Headquartered in New York City with R&D in Israel, Taboola is widely recognized as the fastest growing video discovery and distribution platform on the Web. Taboola solutions are being used to generate video recommendations across a network of top-tier publishers that includes Bloomberg.com, USAToday, CNN, The NY Times, Demand Media eHow, Runners World, Hearst, Revision3 and many others.

Read more about Taboola on: http://www.taboola.com
See Taboola's blog at: http://www.taboola.com/blog/
Follow Taboola on Twitter on: @taboola
To join the Taboola publishers network, click here or email: [email protected]

Contact:

Adam Singolda
646-924-1676
[email protected]

SOURCE Taboola.com Inc.

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