DST Retirement Solutions Implements New Web Strategy

QUINCY, Mass., Sept. 27, 2011 /PRNewswire/ -- DST Retirement Solutions, the leading provider of ASP and BPO defined contribution solutions, is deploying a new strategy for helping clients maximize the value of participant and plan websites. The strategy focuses on designing best-in-class user experiences that move beyond transactional needs by leveraging technology to communicate, collaborate and influence behavior for targeted audiences.

The first step in deploying the strategy focuses on reengineering plan sponsor and participant websites to elevate their relevance, visual value and directness. Collaborating with clients, DST Retirement Solutions is utilizing a two-prong approach that identifies client requirements and implements key success factors. Important enhancements include video capabilities and increased levels of customization, including user preferences to drive tailored content to individuals.

According to Joe Rathgeb, DST Retirement Solutions Chief Development Officer, "With input from our clients, we are making participant and plan sponsor websites relevant, visual, easy to navigate, and proactive to help drive improved participant outcomes while helping plan sponsors ease the administration of their plan. Clients will have the ability to not only brand the websites to their look and feel, but the sites are flexible so that they can provide and deliver custom content, helping them continuously differentiate themselves."

The new strategy is built around a framework that includes:

• enriched user experiences
• content management
• customization based on user preferences
• security administration
• collaborative processing
• monitoring and measuring
• information targeted to specific audiences

"We believe this is an appropriate framework to build out our web solutions for clients as they engage and build relationships not only with plan sponsors and participants, but third parties such as advisors, consultants and others," said Joe Rathgeb.

DST Retirement Solutions has engaged Makibie, a web consulting firm to participate in the reengineering of the websites. Makibie is working with DST Retirement Solutions to help focus on retooling sites to provide a simplified model to clients that will help them differentiate, improve speed to market and provide consistency across all audiences.

DST Retirement Solutions, LLC offers one of the broadest arrays of high-value retirement outsourcing solutions for financial organizations distributing retirement investment products and serving their customers' retirement needs. Financial service companies, such as mutual funds, banks, insurance companies and third party administrators, benefit from our flexible service model that utilizes an end-to-end technology solution and provides support for financial intermediaries. Servicing approximately 4.5 million participants, DST Retirement Solutions supports any plan size and investment vehicle. DST Retirement Solutions is a wholly owned subsidiary of DST Systems, Inc.

SOURCE DST Retirement Solutions