DS Waters Changes Its Name To DS Services

ATLANTA, March 4, 2014 /PRNewswire/ -- DS Waters of America, Inc., a leading direct-to-consumer service provider to about 1.5 million home and office locations across the country and with the distribution capabilities to serve about 90% of the U.S. population, announced today that it has changed its name to DS Services of America, Inc. For several years now, DS Services has been developing a powerful new strategy to become a broader direct-to-consumer services provider, and its leadership determined that the company's name should better reflect its evolving portfolio of comprehensive products, brands and services.

"Over the years, we've made investments to expand our portfolio of products and services," said Tom Harrington, President and Chief Executive Officer of DS Services. "In addition to expanding our position in the bottled water home and office delivery business, we have also created meaningful market positions in the coffee service and water filtration industries." Indeed, having acquired Standard Coffee®, nationally recognized purveyors of brewed beverages, in 2012, DS Services demonstrated its commitment to offering customers a broader selection of coffees and teas that now include a wealth of popular consumer brands such as Javarama®, Green Mountain Coffee®, Starbucks® Coffee, Caribou Coffee®, Peet's Coffee & Tea®, ALTERRA® Coffee Roasters and Luzianne® Coffee and Tea.

In preparation for the official March 1 launch date for the new name, DS Services has refined the company's new brand identity – rolling out the new name and logo that better communicate the company's position in the market as a single-source beverage services provider across multiple lines of business. DS Services is now poised to provide flexibility for continued line expansions into new and emerging beverage and non-beverage categories.

About DS Services:

DS Services of America, Inc. (DS Services) is a diversified beverage company providing bottled drinking water, brewed beverages and water filtration systems to homes and offices across the U.S. Headquartered in Atlanta, Georgia, the company serves over 1.4 million homes, offices, restaurants, food service organizations, convenience stores and retail locations. Our bottled water products are sold under the brand names Alhambra®, Athena®, Belmont Springs, Crystal Springs®, Deep Rock®, Hinckley Springs®, Kentwood Springs®, Mount Olympus®, Nursery_® water, Sierra Springs® and Sparkletts®. Several of our bottled water brands have been satisfying consumers for more than 100 years. DS Services offers brewed coffee and tea beverages under the Standard Coffee® and Javarama® brands, as well as other leading national brands and office breakroom supplies. DS Services provides water filtration systems, equipment and services under the Relyant® brand. DS Services supports the communities it serves and provides safe drinking water during emergencies and natural disasters. Visit water.com, athenawater.com, nurserywater.com and standardcoffee.com for more information.

Logo - http://photos.prnewswire.com/prnh/20111202/CL16284LOGO-b

SOURCE DS Services of America, Inc.