Driven Performance Brands Selects JMPR Public Relations To Handle Media Relations Project At 2014 SEMA Show

WOODLAND HILLS, Calif., Oct. 2, 2014 /PRNewswire/ -- JMPR Public Relations, Inc., today announced that it will handle PR and media relations projects on behalf of Driven Performance Brands and its family of automotive aftermarket companies including Hurst, B&M and Flowmaster leading up to and during the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas, November 4 – 7.

JMPR will be responsible for promoting the company's presence at the SEMA Show including scheduling meetings, interviews and briefings between media, VIPs and executives for each of the brands.

Driven Performance Brands is a leading designer, manufacturer and marketer of performance and racing drivetrain products and accessories. Originally founded in 1953 as B&M Racing and Performance Products, it is headquartered in Santa Rosa, Calif., just outside of San Francisco. Since rebranding itself as Driven Performance Brands, the company has grown to include well-known automotive aftermarket companies including B&M, Hurst Shifters, Hurst Driveline Conversions and Flowmaster.

"Driven Performance Brands has an incredible portfolio of companies with a combined history of over 148 years, with some of the best known brands in the industry providing JMPR with incredible opportunities for promotion," said JMPR President Joseph Molina. "JMPR prides itself on representing influential companies and technology leaders within their respective industries."

Driven Performance Brands selected JMPR based upon the agency's experience in the automotive aftermarket and strong media relationships. JMPR's current work includes serving as the current agency of record (AOR) for aftermarket brands including, but not limited to, Meguiar's, Royal Purple, Pep Boys and Classic Industries, as well as having previously served as the AOR for Hurst Performance Vehicles and the SEMA Show itself, which the agency handled for more than eight years. The account will be overseen and based out of JMPR's headquarters in Los Angeles with the support of JMPR's network of automotive aftermarket consultants across the country. 

"We're excited to have the help of JMPR as we prepare for SEMA this year," said Driven Performance Brands Vice President of Marketing, David Turner. "We're looking forward to having a great show, with some really exciting news and new products. JMPR's resources will be invaluable in helping us broaden our reach to media, spreading our message about all the good things to come."

About JMPR Public Relations

JMPR is a leading transportation and consumer lifestyle public relations agency based in Los Angeles with affiliate offices throughout North America. For 36 years, JMPR has specialized in building brands and raising consumer awareness for its clients. JMPR is a results-driven, strategic media relations firm whose core competencies include automotive, aftermarket, lifestyle, travel and consumer products. Select current JMPR clients include McLaren Automotive, Infiniti, Airstream Trailers, The Los Angeles Auto Show, Meguiar's, Inc., Royal Purple, Bentley Motors, and Bugatti Automobiles among others. Visit us at www.jmprpublicrelations.com or 'like' us on Facebook. For the very latest news on JMPR and its clients follow us on Twitter @JMPRNewsAlerts

About Driven Performance Brands

Driven Performance Brands is one of the leading automotive aftermarket groups, which includes iconic brands such as B&M, Hurst, and Flowmaster as well as Hurst Driveline Conversions. With over one hundred and forty years of history, Driven Performance Brands remains committed to the past while leaning forward into the future.

About Flowmaster Inc.

With over thirty years of exhaust system development from top tier racing programs to award winning car builders, Flowmaster remains the exhaust system of choice for leading car enthusiasts who enjoy that classic deep rumble. Flowmaster's product line includes exhaust products for almost any application and offers over fifteen different types of mufflers from mild to wild for any desired level of sound. Flowmaster is also the Exclusive Performance Exhaust of NASCAR. To learn more about Flowmaster products, visit www.flowmastermufflers.com

B&M Racing

One of Hot Rod's top ten most influential brands, B&M helped launched the automotive performance aftermarket into orbit with their wildly successful Hydrostick transmissions for professional NHRA drag racing. B&M has evolved over time and has now focused more on the enthusiast by offering a full line of high performance shifters, transmissions, torque converters, transmission coolers, and differential covers as well as high torque starters. B&M remains focused on delivering products that meet the high expectations of enthusiasts from offering products on a classic muscle car to modern day performance vehicles.  Visit www.bmracing.com to learn more.

Hurst

One of America's beloved icons for over fifty six years, Hurst still commands the respect it deserves in today's competitive marketplace. From shifters to wheels and suspension, Hurst is now bringing back some of the excitement it once had by offering multiple products to give that vehicle that once heralded Hurst performance. Visit www.hurst-shifters.com to discover what new products Hurst is bringing to market.

Hurst Driveline Conversions

Hurst decided to form a relationship with Tremec, one of the largest manufacturers of five and six speed transmissions to offer a simple hassle free kit for the enthusiast wanting to upgrade their classic hot rod with a modern day transmission. As a result, Hurst Driveline Conversions now purchases more Tremec transmissions than anyone with the exception of OEM manufacturers such as GM, Dodge, and Ford. Visit www.hurst-drivelines.com/ to see what kits are available.

SOURCE JMPR Public Relations, Inc.

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