Drive ROI and Demand with High-Impact PR Planning

NEW YORK, Oct. 7, 2015 /PRNewswire/ -- Marketers face heavy workloads and hectic schedules as the scope of their work has expanded to include social media, content marketing and the constant demand for relevant information. While scoping out requirements for your content or demand generation strategy, PR and the wire services often get lost in the shuffle.

PR Newswire's white paper, High-Impact PR Planning that Drives ROI & Supports Demand Generation discusses:

• How to identify the stories and content most suited for promotion;
• How to choose which content platforms to engage, and how to develop an editorial content calendar to support your programs;
• Goal-setting for your promotion efforts, and how to establish performance metrics.

This checklist tackles how to incorporate PR and social activities during the planning stages of your demand generation programs. It covers steps to take and things to consider while using PR to increase the reach and to drive participation in your most common types of marketing programs. Download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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