Drinks Americas Receives $2mil Marketing Support for KAH® Tequila

WILTON, Conn., Jan. 25, 2012 /PRNewswire/ -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAMD), a leading developer and marketer of beverage products, is pleased to announce that Worldwide Beverage Imports, LLC., together with Fabrica de Tequilas Finos, S.A. de C.V., the Importers and Distillers of KAH^® Tequila, are committing up to $2,000,000.00 in marketing and advertising for DKAMD's national roll out of KAH^® Tequila. 

Federico G. Cabo, Chairman of the Board of DKAMD, stated that "with the amazing acceptance of KAH^® and the National and International distributor line up that Drinks Americas has assembled, 2012 is shaping up to be a break out year."

Cabo added, "Sales targeted at 500,000 50ml's bottles of KAH^® per month starting in March are slated for the On Premise Bar and Restaurant market. We have added production capacity to meet Drinks Americas back orders of minis which now exceed $600,000."

Patrick Kenny added, "The $2,000,000 marketing investment by Fabrica de Tequilas Finos, S.A. de C.V allows us to rapidly accelerate and grow the KAH^® Tequila brand. Importantly, as we have committed to our shareholders, no further dilution or need to raise equity will occur for Drinks and we will continue to maintain our margins as we grow, as this is a direct investment in brand expansion by the distillery." 

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC., and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Ale and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

For further information, please visit us on Facebook at http://www.facebook.com/KahTequila and on our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact:
Charles Davidson
Drinks Americas, Inc.
203-762-7000

SOURCE Drinks Americas Holdings, Ltd.