Drinks Americas' (OTC: DKAM) Craft Beer Exceeds its Expectations at Popular NYC Mexican Restaurant, Dos Caminos

Mexican Day of the Dead Opens to Strong Demand

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Drinks Americas

Feb 03, 2014, 07:30 ET

LOS ANGELES, Feb. 3, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states, today is proud to announce that the Company's authentic Mexican Day of the Dead craft beer line exceeded its expectations at NYC's Dos Caminos Mexican Restaurant after selling 30 cases in just one week.  

(Photo: http://photos.prnewswire.com/prnh/20131203/NY26893 )

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Drinks Americas Holdings (OTN: DKAM) a leading U.S. broker for authentic Mexican beer proves to be right on trend with Day of the Dead Craft Beer. Just seven months ago DKAM decided to focus resources on the growing category of specialty craft beer and within that short period of time they are now available in over 20 U.S. chain retailers such as CostPlus World Market, Walgreens, Sprouts, Total Wines, represented by over 40 distributors and in popular restaurant chains making Day of the Dead Craft Beer available in over 32 states. This positive and fast response is a trueindicator they are the right brand at the right time and momentum is gaining for Drinks Americas (OTN: DKAM). (PRNewsFoto/Drinks Americas Holdings, Ltd.) (PRNewsFoto/DRINKS AMERICAS HOLDINGS_ LTD_)
Drinks Americas Holdings (OTN: DKAM) a leading U.S. broker for authentic Mexican beer proves to be right on trend with Day of the Dead Craft Beer. Just seven months ago DKAM decided to focus resources on the growing category of specialty craft beer and within that short period of time they are now available in over 20 U.S. chain retailers such as CostPlus World Market, Walgreens, Sprouts, Total Wines, represented by over 40 distributors and in popular restaurant chains making Day of the Dead Craft Beer available in over 32 states. This positive and fast response is a trueindicator they are the right brand at the right time and momentum is gaining for Drinks Americas (OTN: DKAM). (PRNewsFoto/Drinks Americas Holdings, Ltd.) (PRNewsFoto/DRINKS AMERICAS HOLDINGS_ LTD_)

Joseph Belli, VP of Sales Day of the Dead, commented, "Dos Caminos restaurant thrives on bringing the vibrant and modern spirit of Mexico to New York City locals and visitors, alike. Brewed in Mexico, our Day of the Dead craft beer falls into line perfectly with the modern, yet authentic Mexican experience they strive to deliver to patrons. The sales numbers seen in the first week greatly exceeded our expectations and we look forward to further orders from them in the future."

Dos Caminos Modern Mexican Cuisine and Tequila Lounge currently offers three varieties from the Day of the Dead craft beer line. The Company believes this to be a tremendous success considering the high product demand in such an overall short amount of time and even more remarkable considering the beer was yet to be advertised. The Company currently has six restaurants in the U.S., four of which are in New York City.

Timothy Owens, CEO of Drinks Americas, commented, "We are thrilled to have our premium authentic beer in such a prominent restaurant as Dos Caminos, and to know that they sold out of all 30 cases in just one week, and without advertising. The demand for our craft beer is clearly there. We need to continue our expansion into highly popular and highly visible establishments such as Dos Caminos in an effort to not only grow the craft beer sector, but also our brand, the first and only craft beer authentically brewed in Mexico."

About Drinks Americas Holdings
Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's third largest brewery, Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Investor Relations: 866-501-6582
Email: [email protected]

SOURCE Drinks Americas

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