Drinks Americas KAH® Tequila Kicks Off During New Orleans 2012 Mardi Gras Celebration

WILTON, Conn, Feb. 9, 2012 /PRNewswire/ -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAMD), a leading developer and marketer of beverage products, is pleased to announce that KAH® Tequila has launched in Louisiana this week, which coincides with the three weeks of Mardi Gras. Almost 1 million revelers are expected in New Orleans during this year's celebration. Glazer's of Louisiana will distribute KAH® Tequila throughout the state for Drinks Americas.

Joe Belli, National Sales Manager for Drinks Americas, stated, "The timing could not be better for the launch of KAH® Tequila in Louisiana.  Mardi Gras presents the perfect opportunity for consumers to try KAH® Tequila."

Brett Zeigler, State Manager for Glazer's of Louisiana, stated, "I have never launched a brand that fits the New Orleans' market as well as this brand does. KAH® sales are off to a great start, and we are excited to have added KAH® Tequila to our portfolio."

Awarded a Gold Medal by the Beverage Tasting Institute, voted "Best of the Best" by Tequila.net, and winning multiple awards at The Spirits International Prestige Competition and The Spirits of Mexico Competition, KAH® Tequila was designed to pay reverence and honor to Mexico and its people. The word KAH translates to "life" in the ancient Mayan language. Every bottle is an individual, hand-crafted work of art. While the bottle captures that enduring spirit, so does the Tequila inside, as KAH®'s distillers transform hand-selected 100% Blue agave into lively Blanco, Reposado and Anejo and Extra Aged Anejo varieties that are both certified organic and Kosher.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Ale and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

For further information, please visit us on Facebook at http://www.facebook.com/KahTequila and on our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact:
Charles Davidson
Drinks Americas, Inc.
203-762-7000

SOURCE Drinks Americas Holdings, Ltd.

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