dressbarn Encourages Women to Take the PINK Pledge to Live a Healthy Lifestyle

NEW YORK, Oct. 25, 2011 /PRNewswire/ --

WHAT:

In support of National Breast Cancer Awareness Month, dressbarn has developed microsite http://www.yourdressbarn.com/myPINKpledge to encourage women to take the pledge to live a healthy lifestyle and to receive their annual checkup. Thousands of women have already taken the pledge and dressbarn aims to increase that number in the final week of Breast Cancer Awareness Month. To take your own PINK pledge and to view stories of strength from breast cancer survivors, visit http://www.yourdressbarn.com/myPINKpledge.

WHO:

dressbarn, a division of Ascena Retail Group Inc., is a leading national women's specialty apparel retailer offering quality casual, career and special occasion fashions. dressbarn stores carry styles in sizes 4 to 24, as well as shoes and accessories. Today, dressbarn operates over 830 stores in 48 states. For more information, visit http://www.dressbarn.com.

WHERE:

Take the PINK Pledge today at http://www.yourdressbarn.com/myPINKpledge.

WHEN:

October 25, 2011 – October 31, 2011

OTHER:

dressbarn and their sister company, maurices, have donated more than $8.5 million to the American Cancer Society to support cancer research and initiatives.

Contact:

Lisa Amato
Manager, Social Media and Cause
[email protected]
845-369-4307

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE dressbarn

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