drank(TM) Extreme Relaxation(TM) Set to Hit Oregon Store Shelves Through Anheuser Busch Distributor Deal

HOUSTON and EUGENE, Ore., April 8 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today a new partnership with Western Beverage Company, bringing drank™, the world's first Extreme Relaxation™ beverage to Oregon and marking the company's first distribution deal in the Beaver State.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Western Beverage Company, owned by Major Brands - Premium Beverage Distributors, provides distributors throughout Oregon with a variety of Anheuser Busch products and other micro/craft brands.  The distribution will span the state, with over 75,000 square miles of coverage, bringing drank™ to many thirsty consumers all over the state.

"drank™ has national recognition as the industry leader, with a very loyal following among relaxed consumers," said Greg Hillis, non-alcohol brand manager of Western Beverage Company. "We are overjoyed that drank will be debuting in Oregon through our distribution network, providing us the opportunity to chill out customers in a non-alcoholic way."

"It is a thrill to have reputable Western Beverage Company think so highly of drank™ that they want to place it on shelves within their distribution area as a leading non-alcohol alternative," said Peter Bianchi, CEO of Innovative Beverage Group. "We can't wait to help Oregon 'slow their roll' and continue to bring our relaxation inducing product to thirsty consumers out West."

drank™ is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll™," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank™ in select markets in early 2008, it has quickly become the go-to beverage for people looking to relax their mind and body.

Western Beverage Company joins an extensive and growing roster of regional distributors that have added drank™ to their New Age beverage lineup.  For more information about drank™, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll.  To reach Western Beverage Company, please call 541-345-7126.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank™.  Dubbed the world's first Extreme Relaxation™ beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll™" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected]  

SOURCE Innovative Beverage Group Holdings, Inc.

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