drank(TM), Extreme Relaxation(TM), Rolls Into the Columbus Market, Thanks to Freshly-Inked Contract With Ohio Citrus

HOUSTON and GROVE CITY, Ohio, May 12 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with Ohio Citrus to bring the company's signature relaxation beverage, drank™, to 23 counties within the Ohio region.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Ohio Citrus is a wholesale corporation that provides beverages and snacks, including well-known brands such as AriZona®, Everfresh®, Tradewinds®, Frostop®, Lance®, Cape Cod®, and Tom's® to independent convenience stores in Franklin and the surroundings counties.

"Following tremendous growth across the United States, we are thrilled to partner with Ohio Citrus to help us continue our aggressive product rollout into Columbus, OH and the surrounding areas," said Peter Bianchi, CEO of Innovative Beverage Group.  "drank™ has successfully carved a niche in an extremely competitive beverage marketplace.  With the demand for drank™ at an all-time high, the key to our continued growth is solid distribution channels to ensure that the product gets to the consumers who are clamoring for it."

"We have found that consumers are looking for a beverage to relax them after a stressful workday," said Steve Clark, General Manager of Ohio Citrus Juice. "drank™ was not only the creator of the relaxation beverage category, but it's the market leader. It's a homerun for retailers – a proven product with a high profile that provides revenue for retailers and is a great alternative to help consumers unwind at the end of the day. But, perhaps more importantly, I have tried drank™ and it does relax me after a stressful day and tastes great, so I believe the consumers will love it."

Ohio Citrus has been in business for 42 years, providing great beverages not carried by the big name soda companies. They serve Columbus in Franklin County, Ohio as well as 22 surrounding counties including Ashland, Athens, Champaign, Clark, Clinton, Delaware, Fairfield, Fayette, Greene, Hocking, Knox, Licking, Logan, Madison, Marion, Morrow, Muskingham, Perry, Pickaway, Richland, Ross, Union.

drank™ is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll™," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank™ in select markets in early 2008, it has quickly become the go-to beverage for people looking to relax their mind and body.

For more information about drank™, please visit: http://www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – http://www.twitter.com/slowyourroll.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank™.  Dubbed the world's first Extreme Relaxation™ beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll™" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected].

SOURCE Innovative Beverage Group Holdings, Inc.