drank(TM) Extreme Relaxation(TM) Beverage Helps Chill Southern Calif. Region Consumers Through New Distribution Deal

HOUSTON and PALM DESERT, Calif., March 23 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today a new partnership with Trent Beverage Company, to bring drank™, the world's first extreme relaxation beverage to Southern California, marking another exciting distribution deal in the Golden State.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Trent Beverage Co. provides distributors in four Southern California counties with unique name brand products such as Volvic Water®, Xyience™, Gleukos™, Xing Tea, Jana™ and Hint®.  The distribution will encompass Kern, San Bernardino, Riverside and Imperial counties and help bring drank to many eager consumers.

"drank™ is a unique and successful product that will compliment our distinctive portfolio of brands," said Bruce Trent, founder and CEO of Trent Beverage Co. "We pride ourselves on providing our customers with the best products on the market, making drank, which is one of the industry leaders of the relaxation beverage category, the perfect fit. With this in mind, we look forward to a long and successful relationship with drank. "

"We already know that California knows how to chill, which is why we're excited to provide them just another way to relax by rolling-out drank™ to more shelves in more stores," said Peter Bianchi, CEO of Innovative Beverage Group. "Now that we've signed a new partnership with Trent Beverage Co., one of the premier beverage distributors in California, we can continue to bring our calming product to golf courses, tennis clubs, and upscale resorts in Southern California."

drank™ is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll™," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank™ in select markets in early 2008, it has quickly become the go-to beverage for people looking to relax their mind and body.

Trent Beverage Company joins an extensive and growing roster of regional distributors that have added drank™ to their New Age beverage lineup.  For more information about drank™, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll.  To reach Trent Beverage Company, please call 760-610-5102.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank™.  Dubbed the world's first Extreme Relaxation™ beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll™" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected].  

SOURCE Innovative Beverage Group Holdings, Inc.