drank® Offers Reality TV Fans Chance to Win an Epic Stay at the Most Famous Beach House on The Jersey Shore

HOUSTON, May 12, 2011 /PRNewswire/ -- Save the date, December 21, 2012.  According to the Mayans, that's when doomsday is coming and the team here at drank® has been busy brainstorming how we'd like to spend our last 589 days.

(Logo: http://photos.prnewswire.com/prnh/20090219/DRANKLOGO)

Armageddon? Judgment Day? The Rapture?  Quick! The world is ending, what do you do? I'm going to the Jersey Shore (insert expletive here!)

Do your laundry and pack your suitcase (or black trash bag) full of muscle shirts, skull caps, hair gel, grenade whistles and chicken cutlets because you can have the chance to share the six-bedroom, three-bathroom house that made its residents, along with Seaside Heights, N.J., famous for a three-day gym, tan, smush session this summer! Round-trip airfare, airport transfer and other roll slowing accommodations are provided for this once-in-a-lifetime experience for June 26 through June 29.

"The Jersey Shore? Talk about one of the farthest things from reality!" said Peter Bianchi, CEO of Innovative Beverage (OTC.PK: IBGH) and mastermind behind drank®, the catalyst that ignited the exploding relaxation beverage category.  "Some say the world will end in fire, some say in ice.  The only thing we all agreed on was that a kick-a** summer vacation might be nice. We take the responsibility associated with becoming the 'Official Beverage of the End of the World' very seriously and are committed to ensuring our fans have a blast every single day until the Mayans say we are toast."

"Doomsday is everywhere. It has invaded popular culture. The end-of-the-world was a party theme in Ke$ha's video for 'We R Who We R,' Britney Spears was grinding to the end of days her new video for 'Till the World Ends,' Katy Perry fends off impending doom in her 'E.T.' music video and I heard the Game shot his latest music video for 'Red Nation' in an apocalyptic setting," said Bianchi.  "What's the real message here? Life is too short.  Enjoy each day as if it is your last.  My life's mission is to relax the world.  Enjoy the summer.  You never know, it could be one of your last."

You don't need a duck phone for a chance to win a stay at the ultimate Jersey Shore beach house, just a quick entry on Facebook.  Talk about a robbery!  Only one entry per drank fan – don't be a stage five clinger! More fun? drank® has partnered with Lazy Cakes, the original roll slowing brownie, to bring fans of both ultimate relaxation products together as one!

To enter visit the Drank® Facebook Page and click on the sweepstakes tab. The sweepstakes launches on Thursday, May 12 at 12:01 a.m. Eastern and runs through 11:59 p.m. Eastern on June 8. For more information and official rules visit www.facebook.com/drankrelaxation

drank®  is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has become the go-to product for people looking to relax their mind and body.

For more information about drank®, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll and Facebook - www.facebook.com/drankrelaxation.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.   drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected]

SOURCE Innovative Beverage Group Holdings, Inc.

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