drank™ Extreme Relaxation™ Storms Canada's Markets; Now Available at Canadian 7-Eleven Stores

HOUSTON and NASHVILLE, Tenn., May 18 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today their proprietary product drank™ is now available at 7-Eleven stores in Canada. Since drank's™ launch in the United States, Canada has been eager to get their hands on the relaxation beverage bearing the slogan, "slow your roll."

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Features in Globe and Mail and MacLean's Magazine have spurred hundreds of phone calls and e-mails to the company, looking for the product that comes in a tall purple can. Now that 7-Eleven has signed on, these thirsty consumers can rest easy, knowing relaxation is one grape tasting beverage away.

"We have anxiously been waiting to provide drank™ to our eager Canadian consumers," said Peter Bianchi, CEO of Innovative Beverage Group. "When we began receiving customer service calls and noticed a 'Petition To Get 'Drank Beverage' In Canada!' Facebook group calling for drank™ availability, we knew we had to work hard to get this deal done. By working with such a prestigious company, such as PX Enterprises, widely known for their dedication and support in launching and distributing new products, as well as 7-Eleven, an internationally recognized brand, we give ourselves a great opportunity to share our Extreme Relaxation™ beverage with Canada."

The 7-Eleven distribution deal was made possible through a partnership with PX Enterprises, a Canadian-based brand and management company responsible for bringing successful U.S. products over the border to further success in Canada.

"We are thrilled to provide drank™ Extreme Relaxation™ to Canadians thirsty for a great tasting relaxation beverage," said David A. Leb, Vice President of PX Enterprises. "Like our American neighbors, we are busy at work, busy with our families, busy with recreational activities or just plain busy; it is important to remember that we all need time to calm down, and by drinking drank™ beverage, our consumers can now purchase a proven way to relax."

drank™ is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll™," this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank™ in select markets in early 2008, it has quickly become the go-to beverage for people looking to relax their mind and body.

About PX Enterprises Ltd.

PX Enterprises Ltd. is a Canadian based corporation headquartered in Winnipeg, Manitoba, and operates as a brand management, brokerage and distribution company whose primary focus is to elevate interest in the products they represent by generating sales and maintaining fortified business relationships with local companies and companies abroad. PX Enterprises has worked with many products ranging from confectionary, snacks, juices, and energy, functional and new age beverages. With over 30 years of experience, PX Enterprises provides a one-stop-shop approach for brands. PX creates a personalized service which is customized for the client in order to facilitate and maintain the entry of their brands into Canada and through the Canadian distribution channels. PX 's ability to deliver on these objectives has ultimately determined the success of many brands in Canada.

PX Enterprises Ltd. joins a growing roster of international distributors that have added drank™ to their New Age beverage lineup.

To reach PX Enterprises Ltd., please call 877-PX-DRINK (1-877-793-7465).

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank™.  Dubbed the world's first Extreme Relaxation™ beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll™" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information - contact Beckerman at 201-465-8008 or email [email protected].

SOURCE Innovative Beverage Group Holdings, Inc.