drank® Extreme Relaxation® Partners With Leading Convenience Store Giant - Mac's

HOUSTON and ONTARIO, Canada, April 5, 2011 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (OTC.PK: IBGH) creators of drank^® Extreme Relaxation^® has announced a distribution deal with Mac's Convenience Stores, a division of Alimentation Couche-Tard (TSX: ATD) to bring drank^® to over 900 communities throughout Central and Eastern Canada in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.

(Logo:  http://photos.prnewswire.com/prnh/20090219/DRANKLOGO )

"Mac's has been closely monitoring the continued growth of the relaxation product category, and we want to bring in new innovative products for our customers," said Donna Yuen, Senior Marketing Manager. "We wanted to introduce Canada to the clear-cut industry leader, drank^®, which is in such high demand that there is a Facebook page created by Canadians clamoring for the product.  By providing customers with drank^®, we anticipate roll slowing here north of the border for some time!"

"Mac's is an absolute staple amongst convenience stores throughout our northern neighbors' provinces and cities," said Peter Bianchi, CEO of Innovative Beverage Group. "By signing this distribution deal with a company renowned for giving customers what they ask for, we assure our Canadian friends that drank^®, will be on store shelves for years to come. We would also like to give a special thanks to our importer, PX Enterprises, Ltd."

drank^® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll^®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank^® to select markets in early 2008, it has become the go-to product for people looking to relax their mind and body.

For more information about drank^®, please visit: http://www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – http://www.twitter.com/slowyourroll. For Canadian distribution inquiries, please call PX Enterprises Ltd., at 1-877-PX-DRINK (1-877-793-7465).

About Alimentation Couche-Tard & Mac's Convenience Stores Inc.

Mac's Convenience Stores Inc. is part of Alimentation Couche-Tard Inc., who is the leader in the Canadian convenience store industry.  In North America, Couche-Tard is the largest independent convenience store operator (sometimes also in conjunction with a petroleum company) in terms of number of company-operated stores. Couche-Tard currently operates a network of 5,904 convenience stores, 4,178 of which include motor fuel dispensing. The stores are operated by 12 business units, including nine in the United States covering 42 states and the District of Columbia, and three in Canada covering all 10 provinces. More than 53,000 people are employed throughout Couche-Tard's retail convenience network and service centers.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank^®.   drank^® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank^® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank^® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll^®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank^® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected]

SOURCE Innovative Beverage Group Holdings, Inc.