Dramatically Exposing Underage Drinkers, Smokers and Adult Scamsters

PORT TOWNSEND, Wash., Aug. 15, 2013 /PRNewswire/ -- Although technology continues to make our lives easier, it also makes it easier for those with less-than-honorable agendas to take advantage of others—sometimes with deadly results. To help stem the tide, greater security measures based on technology are being implemented everywhere. For example, Twitter regularly updates its mobile apps, and just announced a new layer of authentication for their microblogging service. In addition to making the tweeting process more user-friendly, people will be able to see how they're connected to the person who has tweeted.

An area of more immediate concern: fake IDs. A rite of passage with teens and young people, fake IDs are so commonplace in cities, towns and on college campuses, it might seem to call for a shoulder-shrugging "what's the harm?" attitude. It would—if not for the horrifying results of teens driving under the influence, fighting under the influence, or  stealing someone's ID to buy a restricted substance. It also wouldn't matter if not for the fines, penalties and other serious punishments that merchants, nightclub owners, military/government personnel, and other gatekeepers face when underage individuals slip by them. Ignorance is no defense when tragedy strikes.

Enter barZapp™. Devised by mobile security experts at Intellicheck Mobilisa, Inc. of Port Townsend, Wash., this new app is an easy-to-use, highly effective wireless identification and security system for mobile and handheld devices. 

To expose fake IDs, expired or misappropriated drivers' licenses, false military and government IDs, etc., all a barZapp user has to do after downloading it is aim their smartphone at the barcode on the ID card. They will immediately be able to read, verify, display the results. Thanks to the backbone of barZapp—Intellicheck Mobilisa's patented ID Check software—the authenticity of the ID is determined in seconds. As another layer of protection, the app also keeps track of who was scanned and the time and date of the scan.

"When lives are at stake, a bartender or server should not have to rely solely on a hunch," says Dr. Nelson Ludlow, the CEO of Intellicheck Mobilisa. "It's a low-cost solution for establishments to deter underage drinking, so you can expect to see more and more venues adopting this technology."

For more on barZapp and Intellicheck Mobilisa's other innovative products, visit www.icmobil.com.

Contact:  Enrique Briz, Dian Griesel Int'l.  212.825.3210

Read more news from Intellicheck Mobilisa.

SOURCE Intellicheck Mobilisa

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