Dragonfish Powers Microgame's Casino Brands

LONDON, August 30, 2011 /PRNewswire/ --

Dragonfish, the award winning B2B Division of 888 Holdings plc, announces the launch of its Casino for Microgame S.p.A's licensed brands in Italy.

Dragonfish is continuing the successful rollout of Italian Casino brands powered by its CasinoFlex gaming platform, certified by the Amministrazione Autonoma dei Monopoli di Stato (AAMS), the Italian regulatory authority.

"People's Poker", Microgame's flagship brand, is the leading local poker network in Italy. Microgame and its licensees hold over 30% of the poker market share in Italy, and have chosen Dragonfish's Casino product for its customers who will be able to play Poker, no-download and Downloadable Casino and Live Casino via a single wallet.

Itai Frieberger, 888 COO, said: "Dragonfish is proud to be the gaming engine behind Microgame's Italian Casinos. Launching Microgame's multiple Casino brands simultaneously is a great achievement for Dragonfish, Microgame and its partners". Mr. Frieberger further commented: "We are confident that Microgame's strong poker network and number of active players in Italy will drive significant growth in the Casino offering"

Fabrizio D'Aloia, CEO and president of Microgame, added: "Casino games are supposed to be the most important online gaming sector in Italy for the next years. Since it is Microgame's objective to offer our clients the top casino games on the market, we have started early to make partnerships with important international partners, leaders in online casino gaming.  We are very happy that we have launched People's Casino including  the high-quality games of Dragonfish/888. Dragonfish has a huge experience in the gaming market which allows us to offer our clients well-known and profitable products with an exciting gaming experience for the players."  

About Dragonfish

• Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a separate division within 888
• Dragonfish is a leading provider of Total Gaming Services - Games & Technology; Operations; Marketing and ePayments - with an unique heritage within one of the world's leading B2C brands, 888
• Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
• Dragonfish has  unsurpassed operations and marketing knowledge in the gaming industry, a fact recognised at the eGaming Review B2B Awards with the awarding of both White Label Partner of Year and Bingo Network of the Year and now more recently Poker Software of the Year.
• Please see http://www.dragonfishtech.com for further details, or contact through [email protected]

About Microgame

Microgame S.p.A., founded in 1996, is the leading Service Provider for remote gaming market in Italy, authorised by the Autonomous Administration of State Monopolies (AAMS). Microgame provides gaming solutions for skill games and poker, casino games, bingo, fixed odds betting, horse race betting, instant lotteries and National totalisator games.

Its shareholders include two private equity funds (Monitor Clipper Partners (MCP) and TPG Growth), founders and management.

In 2010 Microgame's customers have collectively generated a gross gaming turnover of more than EUR1.5 billion. The company also manages People's Poker and People's Bingo, the largest poker and bingo networks in Italy.

Contacts:    
M: 888 Media Relations    
[email protected]

Contacts:
Microgame S.p.A.                         AD HOC Communication Advisors
Via Giovanni Agnelli, People's House     Ivan Barbieri
I- 82100 Benevento, Italy                +39-0276-06741
Tel. +39-0824-565401
Fax +39-0824-54130
http://www.microgame.it

SOURCE Dragonfish