Dragon Army Named Mobile Strategy Agency of Record for the American Cancer Society & Mobile Agency of Record for United Way of Greater Atlanta
Together, The Two Nonprofits Have Invested in 200+ Fundraising Programs and Events in Atlanta
ATLANTA, July 17, 2018 /PRNewswire/ -- Dragon Army announced today that it has been named Mobile Strategy Agency of Record for the American Cancer Society (ACS) and Mobile Agency of Record (Mobile AOR) for United Way of Greater Atlanta — two of Atlanta's most prestigious nonprofits. Dragon Army will oversee mobile experience for both nonprofits, including strategy, design, UX/UI, development and analytics.
Dragon Army's partnership with ACS began in early 2016 with the revamp of the ACS FUNdraising app — a mobile product that enhances Relay For Life and Making Strides Against Breast Cancer events by making it easy and fun to raise money for two great causes. Through the app, guests can donate, find teams, volunteer and find events in their local communities. Dragon Army will continue to support on long term initiatives such as mobile strategy, design and UX for the fundraising app.
"It is important to find agency partners that can take our marketing to the next level," said Irma Shrivastava, SVP, Marketing & Alliances at the American Cancer Society. "We're thrilled with the easy-to-navigate and sleekly designed experience Dragon Army creates for our guests."
United Way of Greater Atlanta has chosen Dragon Army as its Mobile AOR after the successful launch of the iOS VolunHere app earlier this year. The philanthropic app matches users with their volunteering passions in an easy and seamless manner. Together, the two organizations will continue to amplify volunteer opportunities and encourage people to donate their time and talents with the goal of advancing the well-being of children and families in the Greater Atlanta area. Plans for an updated version of the app are underway and will launch in 2019.
Liz Ward, Chief Marketing Officer at United Way of Greater Atlanta commented, "We needed a partner that was not only a mobile expert in the space but could also be a part of our internal team. Dragon Army's expertise and willingness to go above and beyond made it easy for us to choose them as our Mobile AOR."
"Doing good is one of our five core values," said Jeff Hilimire, Co-Founder and CEO at Dragon Army. "We're proud to support these amazing nonprofits by building the mobile tools they need to help them achieve their missions."
Both the ACS FUNdraising app and VolunHere app are available for download.
About Dragon Army
Dragon Army is a web, mobile and innovation company that helps our partners thrive in a connected world. We work with leading brands such as the American Cancer Society, Coca-Cola, Honey Baked Ham, IHG, Turner, United Way of Greater Atlanta and more. Our experts create powerful experiences to deepen emotional connections and amplify impact. Headquartered in Atlanta, Dragon Army is an Atlanta Business Chronicle Pacesetter Awards recipient and was named one of the city's leading mobile app development companies by Clutch.
Follow: @DragonArmy #whatdragonsdo
If you would like more information about this topic, please call Jessica Carruth at 770.313.5784 or email [email protected].
Contact: Jessica Carruth, Dragon Army
Phone: 770.313.5784
Email: [email protected]
SOURCE Dragon Army
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