DRAFT Magazine Chooses Direct|Connect 4.0 for Its eMarketing Needs

SOUTHPORT, Conn., April 28 /PRNewswire/ -- DRAFT Magazine announced today that it has selected eWayDirect to support its full emarketing strategy and execution.

"I'm very excited to be using Direct|Connect 4.0," says Trevor Cravens, president and COO of DRAFT Magazine. "It's important for publishers like us to move from a print mentality to creating an expanded web presence and incorporate editorial, industry coverage, events, and other content online. It will help us to fully engage our subscribers and compete more effectively for advertiser dollars against other publishers as well as online communities, portals, and content aggregators."

Karen Vogel, eWayDirect's vice president of business development in the DC region, agrees. "Direct|Connect 4.0 will help DRAFT build its email list and its web traffic," she says. "The magazine needs to engage its audience year-round and, through our social networking solution, DRAFT can build a branded social community that will fully engage its audience, gain valuable feedback from beer enthusiasts, drive traffic to the website, and acquire new subscribers. This will help improve DRAFT's web presence and search optimization too."

Advertisers are seeking new online advertising options and pulling back from print advertising—and they're looking for a better ROI from their online advertising spend. eWayDirect helps publishers build elists, drive more web traffic, and create new online advertising options through online communities and website remarketing messages.  

Just as importantly, eWayDirect's media services group will become an extension of DRAFT's sales force to help promote and sell sponsored emails and other online options to generate incremental revenue. Direct|Connect 4.0 also offers better ROI for advertisers by delivering more emails to the inbox, providing a heat map for click-through reporting, and sales tracking on advertisers' websites from email campaigns.

Direct|Connect 4.0 is the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, and social media in a single solution. The platform is changing the way marketers interact with prospects and customers online. Publishers can also benefit from eWayDirect's search engine marketing and online media placement services providing cost-effective methods to further build online brands, acquire new subscribers, and drive website traffic and revenues.

About the companies:

DRAFT Magazine was launched in September of 2006 at the Great American Beer Festival in Denver, Colorado. Since that time, DRAFT Magazine has built the largest subscription and circulation base of its kind, offering the highest quality beer and beer-related content available on the market, as well as the most robust and widespread distribution and marketing platform in the industry.  DRAFT has since expanded its offering of products and services for both consumers and the industry, including the "Big Pour" series of beer festivals, the DRAFT Digital Network, and other beer-related activities. DRAFT is an active participant and contributor within the beer industry, providing financial and marketing support to a myriad of industry events and efforts. Learn more about DRAFT at http://draftmag.com.

eWayDirect is an integrated emarketing company offering Direct|Connect 4.0, a single inclusive platform that combines world-class email marketing, website reengagement, viral marketing, social networks, and desktop delivery with the ability to utilize all facets in an integrated strategy. eWayDirect offers a full suite of emarketing services, including search engine optimization, pay-per-click and media services. Learn more about eWayDirect at http://www.ewaydirect.com or call 203-254-0404 to schedule a demo today!

SOURCE eWayDirect, Inc.