Dr. Smith's® Diaper Rash Ointment Has Windy City Seeing Stars

CHICAGO, Sept. 16, 2013 /PRNewswire/ -- Entrepreneur and TV personality Bill Rancic joined the Dr. Smith's® Diaper Rash Ointment team to celebrate the launch of the brand in Walgreens stores across the country. Bill, alongside his wife and event guest Giuliana, talked about the joys of parenting one-year-old son Duke and shared parenting tips with invited guests during the festivities at RPM Italian Restaurant. Mission Pharmacal, the maker of Dr. Smith's, hosted the party to introduce the popular diaper rash ointment to Chicago moms and dads.

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"After all we've been through to have Duke in our lives, we treasure every minute we spend with him. If we can make those moments happy by not having to deal with diaper rashes, then that's more quality time we can spend with our son," said Bill Rancic.

Invited guests had the opportunity to meet Bill and Giuliana Rancic, while learning more from company representatives and other loyal users about how Dr. Smith's can help quickly heal irritated baby bottoms. Representatives from Walgreens were also in attendance. Media sponsors for the event were American Baby, Parents Magazine and Chicago Parent Magazine.

Dr. Smith's is a trusted brand, long known for its ability to heal severe diaper rash quickly. It has grown in popularity through strong word-of-mouth among moms-in-the-know and through positive product reviews and recommendations on social media. Last month, Mission Pharmacal announced that it expanded distribution of the diaper rash ointment at all Walgreens stores, making the product readily available to parents throughout the United States.

"As a mother of twins, and a user of Dr. Smith's, I am excited to share my personal experience about our diaper ointment with other moms and dads," said Natalie Sirjuesingh, Sr. Vice President of Marketing for Mission Pharmacal. "We want to spread the message that Dr. Smith's is a quality product that offers moms a soothing, gentle cream that can be applied to even the most irritated baby bottoms, with an ability to help eliminate the most stubborn diaper rashes."

In addition to Walgreens stores and Walgreens.com, Dr. Smith's Diaper Rash Ointment is available at Walmart and Kroger, as well as leading regional retailers such as Albertson's, H-E-B, Publix, Harris Teeter, Ingles, Schnucks and many others. The ointment can also be purchased online through Amazon.com and Drugstore.com.

For more information on Dr. Smith's Diaper Rash Ointment or to find out why moms love it, go to DoctorSmiths.com or visit us on Facebook and Twitter.

About Dr. Smith's Diaper Rash Ointment:
Dr. Smith's was developed in 1963 by Dr. Forrest M. Smith, Jr., a San Antonio pediatrician. Its incomparable effectiveness has earned it the recommendation of pediatricians and pharmacists everywhere. Dr. Smith's ointment is now part of the Mission Pharmacal family of products.

About Mission Pharmacal:
Mission Pharmacal Company is a privately held pharmaceutical company based in San Antonio, Texas. For more than 65 years, the company has been committed to meeting the unique healthcare needs of women throughout all stages of life, pediatric patients and those persons dealing with urologic and dermatologic conditions. For more information, go to missionpharmacal.com.

Contact: Anamaria Suescun-Fast, 210-223-2772, [email protected]

SOURCE Mission Pharmacal Company