Dr Seuss Enterprises Partners with Dapper Labs to Create an Entirely New Digital Collectible Experience for Fans around the Globe

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Jul 21, 2020, 10:01 ET

All new "digital decal" experience will give fans the opportunity to purchase and wholly own digital assets of their favorite Dr. Seuss characters, including The Cat in the Hat, The Lorax, Horton, and Thing One on blockchain for the first time

VANCOUVER, BC, July 21, 2020 /PRNewswire/ - Dapper Labs, the company behind the world's first and most successful consumer blockchain game, CryptoKitties and soon to launch NBA Top Shot, today announced that it is further expanding its push to bring blockchain to mainstream consumers by partnering with Dr. Seuss Enterprises to create all new digital collectibles to the Flow blockchain. Featuring some of Dr Seuss' most iconic and popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr. Seuss's vast universe the ability to collect digital packs of their favorite characters and wholly own them on blockchain forever.

Lorax Concept Art (CNW Group/Dapper Labs, Inc.)

Horton Concept Art (CNW Group/Dapper Labs, Inc.)

Drawing from the decal collections of our youth, the new experience is designed to hit the right balance of nostalgia and discovery in an innovative, new digital format. To access, fans simply visit drseuss.onflow.org and begin assembling digital decals to organize into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post and showcase their fandom for this iconic brand.

"As the world moves increasingly online, so has consumers' desire for discovering and collecting digital memorabilia that brings them one step closer to their favorite athletes, musicians and iconic characters," said Roham Gharegozlou, CEO and founder of Dapper Labs. "With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds - allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavour that is bound to bring joy to Dr. Seuss fans around the globe."

Unlike typical collectibles, the decal experience is designed to live on forever in a digital space. Because of the true ownership provided by blockchain technology, fans will be able to treat their digital collections as one of a kind assets that can be passed down from parent to child, or among friends for generations to come.

"Dr. Seuss fans are some of the most passionate fans in the world," said Susan Brandt, president of Dr. Seuss Enterprises. "By partnering with a company like Dapper Labs, a true trailblazer in the blockchain space, we will be able to offer our fans something entirely new. Digital collectibles will allow Dr. Seuss fans to revisit and revel in their favorite characters in an entirely new way."

For more information on the partnership between Dapper Labs and Dr Seuss Enterprises, please visit drseuss.onflow.org.

For more information on Flow, please visit https://www.onflow.org/.

About Dapper Labs

Dapper Labs is the company behind CryptoKitties and the Flow blockchain as well as upcoming titles like NBA Top Shot. Founded in 2018, Dapper Labs uses blockchain technology to bring new forms of digital engagement to fans around the world. Blockchain-enabled applications can bring fans closer with the brands they love, give people a real stake in the communities they contribute to, and create new ways for consumers to become creators themselves. Publicly-announced Dapper Labs partners include the NBA and NBPA, Warner Music Group, Ubisoft, and the UFC. Notable investors in Dapper Labs include Andreessen Horowitz, Union Square Ventures, Venrock, Google Ventures, Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. For more information visit www.dapperlabs.com.

About Dr Seuss Enterprises

Dr. Seuss Enterprises is a leading global children's entertainment company focused on preserving and enhancing the quality and dignity of Dr. Seuss's body of work, thereby ensuring that each generation will experience the stories, characters, life lessons, and genius of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Dr. Seuss Enterprises' global endeavors complement Dr. Seuss's iconic books and include films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges," a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss, visit Seussville.com and follow us on Instagram and Facebook.

SOURCE Dapper Labs, Inc.