Dr. Hauschka Launches into a New Category

NEW YORK, Aug. 30, 2016 /PRNewswire/ -- Dr. Hauschka, a brand beloved by celebrities, professionals and consumers alike, is expanding into a new personal care category this September with their NEW Med Oral Care Line. Already boasting an extensive line of skin care, body care, and color cosmetics, Dr. Hauschka is excited to enter the oral care sector with a line of 100% NATRUE certified products.

"We are thrilled to be entering into this new category," says Victor Morrison, CEO of Dr. Hauschka Skin Care. "As a brand who prides themselves on producing the highest quality natural skin care we are excited to enter the oral care market with the same quality offer. This expansion will enable us to offer more products to our existing fans and reach new consumers through the oral care category."

Developed in cooperation with dentists, the NEW Dr. Hauschka Med Oral Care product collection is made with nourishing plant ingredients to soothe and fortify teeth and gums. The collection - formulated without fluorides and sodium laureth sulfate - contains certified natural ingredients to help maintain healthy teeth and gums, freshen breath, remove plaque, prevent tartar, and support overall oral health. The line consists of four products including: Labimint Acute Lip Care, Sensitive Saltwater Toothpaste, Fortifying Mint Toothpaste, and Sage Mouthwash.

Starting September 2016, this collection, along with the Dr. Hauschka Med Skin Care Line, will be available through certified Dr. Hauschka estheticians across the country and at Pharmaca retail stores nationwide and on their ecommerce site, Pharmaca.com. This retailor adds to the growing list of locations carrying Dr. Hauschka products, including select CVS pharmacies, Whole Foods Markets and more.

About Dr. Hauschka Skin Care
The natural skin care experts since 1967, Dr. Hauschka offers a complete line of holistic skin care that supports balanced skin health to achieve lasting, radiant beauty. Plant- and mineral-based preparations for the face, body and bath are complemented by a collection of decorative cosmetics that nurture the skin while revealing a woman's authentic beauty. A favorite among discerning skin care enthusiasts, celebrities and make-up artists, Dr. Hauschka Skin Care is available nationwide at retailers including Whole Foods Market, Pharmaca, and CVS.  Learn more at drhauschka.com, twitter.com/DrHauschka_USA and facebook.com/Dr.HauschkaUSA. Dr. Hauschka Skin Care, Inc. is a Certified B Corporation. Learn more at bcorporation.net/community/dr-hauschka-skin-care-inc

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SOURCE Dr. Hauschka Skin Care

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