Dover Street Market selects B&O PLAY as first audio company to be featured in its New York City showroom

COPENHAGEN, Denmark and NEW YORK, June 16, 2015 /PRNewswire/ -- B&O PLAY by Bang & Olufsen – the Danish provider of vibrant, stand-alone mobile consumer electronics products – has been selected by Dover Street Market New York to be the first technology company showcased in the Store.  The partnership is significant as it represents a marriage of technology and high-end fashion and is the first time Dover Street Market has entered into the consumer electronics sector. B&O PLAY will incorporate a unique installation concept based on an experiential workshop featuring craftsmanship, high quality materials, innovation and sensory applications.

"At B&O PLAY we are at the forefront of design and innovation, and are thrilled to present our award-winning products at the highly regarded Dover Street Market New York City," states Natascha Klein, General Manager of B&O PLAY in North America. "We are excited to extend our high performing, designer-oriented products to Dover Street Market's fashion forward clientele, as there is a natural synergy between B&O PLAY portable electronics, style seekers, music lovers and brand enthusiasts."

"We are huge fans of B&O PLAY at Dover Street Market. They are leaders not only in sound technology but also design. We first worked together through our sound artist Calx Vive on a permanent sound installation she created for DSM Ginza in Tokyo featuring many BeoLit 12 Bluetooth speakers placed throughout the store. This project completely transformed the audio experience in an incredible way. We were so impressed that we wanted to do something in the New York shop. This will be the first electronics installation we've done and Calx Vive will be curating the sound content so the listener can experience the range of fidelity of the B&O PLAY line – I can't think of a better company to work with on this installation." James Gilchrist, DSMNY General Manager.

The B&O PLAY installation will begin on Wednesday June 10th, and will be on display until July 8th 2015.  The B&O PLAY workshop at Dover Street Market New York will provide an immersive, sensory experience and will depict Scandinavian heritage and high quality craftsmanship at its best. It will highlight acoustic sound engineering and industrial design processes.  Critically acclaimed B&O PLAY products that will be featured include the BeoPlay A9, a superior, floor standing premium wireless speaker with a unique sculptural form, the Beolit 15 bluetooth speaker with compact shape yet robust sound quality, the BeoPlay A2 portable speaker known to be the ultimate travel accessory and the BeoPlay H8 active noise cancelling wireless headphones.    

Installation Video:
https://www.youtube.com/watch?v=FVSxpKkpRjo

PROJECT PARTNERS:
CONCEPT: Jakob Khalen, B&O PLAY Global Creative Director
DESIGN & ARCHITECTURE: WEST OF WEST Inc.   http://westofwest.com/
FABRICATION: SPACE/CRAFT WORLDWIDE Inc.  http://www.spacecraftworldwide.com/

Photos can be found below:
https://www.flickr.com/photos/beoplay/sets/

B&O PLAY select products can be sold onsite at Dover Street Market New York, 160 Lexington Avenue, New York, NY 10016; www.doverstreetmarket.com

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ABOUT B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at design-conscious urbanites with an active lifestyle.
The B&O PLAY portfolio is made up of products, that are intuitive to use and easy to integrate into your daily life - at home or on the move. 

Photo - http://photos.prnewswire.com/prnh/20150616/223591

SOURCE B&O PLAY by Bang & Olufsen