Mars' DOVE Chocolate Indulgent Molten Lava-Flavored Caramel Center is Inspired by the Popular Decadent Dessert
NEWARK, N.J., March 20, 2023 /PRNewswire/ -- Today, DOVE® Chocolate, proudly part of the Mars family of brands, announced a new, delectable addition to its portfolio, DOVE Milk Chocolate Molten Lava Caramel PROMISES®. The new innovation is filled with a rich Molten Lava-flavored caramel center, cloaked in the silky-smooth milk chocolate DOVE fans know and love.
DOVE Milk Chocolate Molten Lava Caramel PROMISES, inspired by the classic and decadent Molten Lava cake, bring a multi-texture experience to fans. They can be enjoyed as a dessert at home or as an on-the-go treating moment.
"We hope to inspire moments of everyday happiness with our newest innovation, DOVE Milk Chocolate Molten Lava Caramel PROMISES," said Martin Terwilliger, Senior Director, Mars. "We're consistently looking for new ways to deliver new, exciting experiences to our fans through our flavor innovations, and this new dessert-inspired PROMISE is one that will surely be a fan favorite."
DOVE Molten Lava Caramel PROMISES join the brand's permanent portfolio of indulgent DOVE Chocolate PROMISES with varieties including: DOVE® PROMISES® Dark Chocolate & Almond, Dark Chocolate & Sea Salt Caramel, Dark Chocolate & Mint Swirl, and DOVE® Large PROMISES® Milk Chocolate & Caramel and Dark Chocolate & Peanut Butter.
DOVE's Milk Chocolate Molten Lava Caramel PROMISES are available now at retailers nationwide in a stand-up pouch (7.61 oz).
For more information about DOVE Chocolate, visit www.DoveChocolate.com, or visit the brand on Facebook, Instagram, Twitter and TikTok.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
SOURCE Mars Wrigley
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