DOVE® Chocolate Honors Moms With #RaisedMeToCare Campaign

Fans Invited to Share Stories about Mom for the Chance to Appear in DOVE® Chocolate's Mother's Day Video Series

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Mar 12, 2018, 11:42 ET

HACKETTSTOWN, N.J., March 12, 2018 /PRNewswire/ -- Mothers have always been there to empower us, but when it comes to their own self-care, moms struggle with prioritizing pleasure in their own lives¹. DOVE^®Chocolate is dedicated to celebrating the important role mothers play in encouraging the next generation to seek joy, fulfillment and self-love for themselves. This Mother's Day, DOVE® Chocolate is launching the national #RaisedMeToCare campaign by giving fans the opportunity to share their special story about mom in her honor.

"At DOVE^®Chocolate, we strive to celebrate and empower our fans to choose joy, fulfillment and self-love in their own lives," said Kerry Cavanaugh, Brand Director, DOVE^® Chocolate. "We believe pleasure is a fundamental right and we want to encourage the next generation of women to Choose Pleasure™ through these amazing stories. The #RaisedMeToCare campaign is designed to help our fans show their appreciation for their moms by sharing her story with the world."

Share Your Story!

DOVE^® Chocolate is asking fans to submit stories of how their mothers shaped them into the people they are today. Entrants can submit their stories at www.RaisedMeToCare.com and one winner will be selected to honor their mom in a documentary-style vignette that will be featured in a video series for the brand. Ten additional entrants will receive a special gift for their mom from DOVE^® Chocolate. For full terms and conditions and to submit a #RaisedMeToCare story, visit www.RaisedMeToCare.com.

Walgreens Exclusive Limited Edition Mother's Day Packaging

Additionally, this Mother's Day, DOVE^® Chocolate has partnered with Katie Rodgers, creator of the popular blog Paper Fashion, to design limited edition packaging for DOVE^® Silky Smooth Milk and Dark Chocolate PROMISES^® that visually expresses the loving, supportive bond fans share with their mothers. The limited edition packs are a perfect gift for mom this Mother's Day and will be sold exclusively at Walgreens beginning in April through Mother's Day or while supplies last.

For more information about DOVE^® Chocolate, visit www.dovechocolate.com, Facebook, Twitter or Instagram.

About DOVE^® Chocolate

From bean to bar, Mars Wrigley Confectionery takes great care to maintain the highest standards of quality when crafting DOVE^® Chocolate. It all starts with only the best cacao beans, which are tested by experts for quality and flavor. The beans are then taken through special roasting and grinding techniques – a process rooted in European tradition - to create the signature silky smooth texture and great taste of DOVE^® Chocolate. Finally, the perfect combination of chocolate liquor and 100 percent pure cocoa butter are added to create a balanced taste that's not too sweet, nor too bitter. For more information about DOVE^® Chocolate, visit www.dovechocolate.com, Facebook, Twitter and Instagram.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's^®, SNICKERS^®, TWIX^®, MILKY WAY^®, DOVE^®, PEDIGREE^®, ROYAL CANIN^®, WHISKAS^®, EXTRA^®, ORBIT^®, 5™, SKITTLES^®, UNCLE BEN'S^®, MARS DRINKS and COCOAVIA^®. Mars also provides veterinary health services that include BANFIELD^® Pet Hospitals, Blue Pearl^®, VCA^® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.