DOVE CHOCOLATE DISCOVERIES Celebrates Women's Small Business Month

MT. ARLINGTON, N.J., Oct. 5, 2011 /PRNewswire/ -- Most people have heard of home parties for kitchenware and cosmetics.  But what about a home party for chocolate? In a sluggish economy, thousands of women are discovering a new way to taste the sweet life thanks to everyone's favorite flavor.

October is Women's Small Business Month and DOVE CHOCOLATE DISCOVERIES™ a Mars Chocolate North America brand, is embracing the entrepreneurial-spirit by encouraging women to start a career in chocolate, take control of their financial future and have fun while they're making an impact.  From stay-at-home moms wanting to contribute to family finances or gals on the go looking for a new career, being a "Chocolatier" offers something for everyone.

"While most people are familiar with other at home party brands, many don't realize that you can turn a passion for chocolate into an independent business," said Betty Palm, President, DOVE CHOCOLATE DISCOVERIES.  "Women can achieve their financial and personal goals via direct-selling.  In fact, according to the Direct Selling Association, women represent nearly 82% of the more than 15.1 million people involved in the direct selling industry."

Chocolatiers -- the DOVE CHOCOLATE DISCOVERIES sales force -- enjoy sweet success not just financially, but personally too.  The benefits of a career in chocolate include:

• Freedom: Being your own boss; you're in business for yourself, but not by yourself
• Flexibility: Setting your own hours and schedule work around family priorities
• Finances: Paying bills, taking that special vacation or replacing your full time income.  How much you earn is entirely up to you!
• Fueling your development: With top notch training programs and tools, you'll develop leadership and business skills that will make you a hot commodity in any market
• Friends: Meeting new people through Tasting Parties and a supportive network of Chocolatiers. Share the sweet life and recruit others into the business!
• Fun: Love what you do and share that joy. It doesn't feel like work when you make people happy! After all who doesn't love chocolate?

From paying off credit cards to buying new cars or enjoying extensive vacations, DOVE CHOCOLATE DISCOVERIES offers a unique opportunity to turn premium chocolate sales into an independent business and a fun, social chocolate experience.

Chocolate Tasting Parties

Now you can have a DOVE CHOCOLATE DISCOVERIES Tasting Party and invite your friends to try delicious and simple new ways to enjoy everyone's favorite flavor. From chocolate smoothies and martinis to 5-minute chocolate mousse, a Chocolatier will help you discover a whole new world of chocolate.

For more information about DOVE CHOCOLATE DISCOVERIES, including the opportunity to become a Chocolatier, visit www.dove-chocolate-discoveries.com.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders -- this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate -- M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare -- PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley -- ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food -- UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks -- ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience -- SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America

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