DOVE® Chocolate Adds Perfect Combination To Fruit Line With New Nut Variety

HACKETTSTOWN, N.J., June 2, 2016 /PRNewswire/ -- Chocolate and nut lovers now have a new way to enjoy both at once. Mars Chocolate North America has introduced three new tantalizing flavor combinations as part of the Real Fruit Dipped in DOVE® Dark Chocolate lineup: Strawberry & Cocoa Almond, Blueberry & Vanilla Cashew and Raspberry & Honey Roasted Almond. The three new flavors expand the DOVE® Dark Chocolate lineup from last year including Cranberries Dipped In DOVE® Dark Chocolate, Cherries Dipped In DOVE® Dark Chocolate and Blueberries Dipped In DOVE® Dark Chocolate. 

Joining the delectable flavors of real fruit and spiced nuts with the silky smooth taste of America's #1 DOVE® Dark Chocolate¹, this mouth-watering product is available at retailers nationwide in 5.50 oz. pouches for a suggested retail price of $3.58 each.

"Spiced nuts are the perfect addition to the Real Fruit Dipped in DOVE® Dark Chocolate product line," said Kerry Cavanaugh, Brand Director, DOVE® Brand. "Our fans were asking for a variety of flavors and textures and we wanted to deliver for them. This is why we evolved the line further by bringing in popular nut flavors."

The DOVE® Chocolate Difference

From bean to bar, Mars takes great care to maintain the highest standards of quality when manufacturing DOVE® Chocolate.

It all starts with only the best cacao beans, which are tested twice by expert Mars Associate craftspeople for quality and flavor. The beans are then taken through special roasting and grinding techniques to create the signature silky smooth taste of DOVE® Chocolate. Finally, Mars adds the perfect combination of chocolate liquor and 100 percent pure cocoa butter to create a balanced taste that's not too sweet, nor too bitter.

For more information on Real Fruit Dipped in DOVE® Dark Chocolate, please visit dovechocolate.com, Facebook, Twitter and Pinterest. 

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

¹ MULOC Latest 52W November 3, 2013

SOURCE Mars Chocolate North America

Related Links

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