Douglas Elliman Real Estate Unveils New Brand Identity

Legendary Brokerage Returning to Iconic Name

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Nov 16, 2012, 05:27 ET

NEW YORK, Nov. 16, 2012 /PRNewswire/ -- New York real estate brokerage Douglas Elliman is unveiling a new brand identity and returning to its original name. Effective immediately, the legendary Douglas Elliman name will be adopted by all of the company's businesses including residential and commercial real estate, title services, relocation services, property management, as well as the firm's Development Marketing division.

Founded in 1911, Douglas Elliman was integral in shaping the New York real estate industry. Today, Douglas Elliman continues to lead the industry as the largest residential brokerage in New York and fourth largest in the nation. The firm operates a network of over 70 offices and 4,000 real estate professionals throughout New York City (including Brooklyn and Queens), Long Island, The Hamptons and Westchester/Putnam. Through a strategic partnership with Knight Frank Residential, Elliman's global reach extends across 43 countries and six continents.

"Douglas Elliman is an iconic brand and trusted name that stands for vision, integrity, service and innovation," said Dottie Herman, President and CEO of Douglas Elliman. "We are proud to build upon this legacy by focusing on the needs of today's consumer through sharing information, so they can make one of life's most important decisions with complete confidence. As a result, we have had tremendous success building long-lasting relationships with consumers in all markets we service."

To commemorate the firm's Centennial in October 2011, Douglas Elliman unveiled a new brand initiative, AskElliman, a comprehensive platform that allows consumers to ask questions through their website, elliman.com and receive real-time answers from a team of top industry experts. The company has also re-launched its magazine, Elliman, a publication rich in editorial lifestyle content, available in print and a digital version for iPads.

"A return to our historic Douglas Elliman identity further propels us to the top of the real estate industry," added Howard M. Lorber, Chairman of Douglas Elliman. "We are continuing our leadership position by expanding into new markets, through forward-thinking, new technology, and interacting with our clients on a global scale."

About Douglas Elliman Real Estate
Douglas Elliman Real Estate is New York's largest residential brokerage, with over 70 offices in New York City, Long Island, the Hamptons and Westchester/Putnam with more than 4,000 real estate agents and a network of national and international affiliates. They are exclusive strategic partners with London-based Knight Frank LLP for residential business in all of their New York markets. Douglas Elliman ranked in the top four of all real estate companies in the nation in 2007, 2008, 2009, 2010, and 2011. The company also controls a portfolio of real estate services, including Manhattan's largest residential property manager, Douglas Elliman Property Management, as well as DE Title and DE Capital Mortgage. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, visit the Douglas Elliman site at www.elliman.com.