Dots Kicks Off Styles & Beats With Stylist Mia Morgan, DJ Reni Lane

NEW YORK, Nov. 22, 2010 /PRNewswire/ -- Dots, the hot fast-fashion retailer famous for up-to-the-minute fashions at unbelievably low prices knocked out a hip downtown crowd last Wednesday night as the company kicked off "Dots Styles & Beats." The new series of in-store events merges the two interconnected worlds of music and fashion, giving Dots customers access to the latest trends and hottest musical stars in a "fashion party" environment.

(Logo: http://photos.prnewswire.com/prnh/20081202/CLTU086LOGO )

Wednesday night's launch in partnership with The King Collective saw uber cool downtown DJ, Reni Lane, spin her most electric tracks for the Styles & Beats Fashion Face-Offs where competing stylists did instant makeovers with partygoers in just 10 minutes. A panel of top fashion experts chose the winners while the crowd weighed in to cheer for their favorites. While celebrity stylist Mia Morgan played judge, New York City icon and fashion designer Richie Rich arrived to compete in one of these heated battles – creating by far the most unique look of the night, with a nod to his own punk-inspired aesthetic.

Early in the evening, Grammy nominated, platinum recording artist and Broadway star, Jordin Sparks stopped by to lend her support to the program. Ms. Sparks recently launched her first fragrance, 'Because of You,' exclusively at Dots and will run through this November.

While the night played on, it was clear that Styles & Beats was the place to be seen as many of New York's most prominent faces gathered to celebrate this unique program.  Those in attendance included humanitarian and personal fashion consultant to the Saudi Royal family, Malcolm Harris, rising music star Atarah Valentine, celebrity hairstylist Cristin Armstrong and celebrated artist, David Foote. Guests were particularly thrilled to learn that upon arrival they were presented with two fluffy balls by which they could exchange for two items of Dots clothing – needless to say nothing was left by the end of the night.

Styles & Beats will hit the road again this December – this time with rising star Shontelle in Milwaukee, WI, then make its way back to the New York metro area with Shontelle at the Bloomfield, NJ Dots location.

For more information on upcoming events log on to http://stylesnbeats.dots.com

About Dots, LLC

Dots is a fashion apparel specialty store that offers fashion trends at exceptional prices and provides the latest high fashion runway trends interpreted for real people.  Dots' growth and success was founded on a passion for retail that stems from a belief that looking good shouldn't be expensive.  Today, the company is vibrant growth retailer with more than 400 stores within a 26 state footprint.  Visit Dots online at www.dots.com.

SOURCE Dots, LLC