Doritos Unleashes Another Dimension Of Snacking With Doritos Jacked 3D

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Feb 18, 2015, 06:02 ET

PLANO, Texas, Feb. 18, 2015 /PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is taking its popular Jacked product lineup to a new dimension. The brand today introduced Doritos Jacked 3D, an amped-up version of the popular Jacked chip in a three-dimensional shape with even more intense crunch and bold flavor in every bite-sized triangle. New Doritos Jacked 3D tortilla snacks are available nationwide beginning this week in a Jalapeno Pepper Jack flavor. A Bacon Cheddar Ranch flavor will hit store shelves for a limited time this summer.

Inspired by the popular Doritos 3D's snacks first introduced in the late 1990s, Doritos Jacked 3D snacks deliver a completely re-imagined 3D snacking experience in a way only the Doritos Jacked brand can – bolder and more intense than ever before with a new dimension of crunch.

The Doritos Jacked product line is everything fans love about Doritos tortilla chips, only jacked up for a bigger experience. Forty percent bigger in size and thickness, the original Doritos Jacked chips offer a one-two punch of intense flavors upfront followed by a twist of spice or tanginess that packs the ultimate crunch. Originally introduced in spring 2012, the Doritos Jacked product line now includes three flavors/varieties: Ranch Dipped Hot Wings and Spicy Street Taco tortilla chips and the new 3D Jalapeno Pepper Jack snacks.

Doritos Jacked 3D tortilla snacks are available in two sizes: an 11.5 oz bag for a suggested retail price of $4.29 and a 3.125 oz bag for a suggested retail price of $1.49.

About Doritos
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America