Doritos® brand marks The End of traditional consumer engagement with new digital program

Write "The End" to the latest Doritos ad for the chance to win $25,000, 1% of future sales from the flavour remaining on shelves and an opportunity to become part of the Doritos 2011 brand team!

TORONTO, Feb. 7 /PRNewswire/ - To view this Social Media Release, please enter the following address in your web browser.

http://smr.newswire.ca/en/pepsico-beverages-canada/the-end-of-traditional-consumer-engagement

/NOTE TO PHOTO EDITORS: The photo accompanying this social media release is also available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE PepsiCo Canada