Dorel Juvenile Group Introduces New Innovative Infant Health Care Product Line, Safety 1st "Advanced Solutions," To Meet The Needs Of Today's Parents

LOUISVILLE, Ky., Oct. 15, 2012 /PRNewswire/ -- Dorel Juvenile Group (DJG), a division of Dorel Industries Inc. (TSX: DII.B, DII.A) and the nation's largest juvenile products maker, today announced the launch of Safety 1^st Advanced Solutions™, the most innovative line of infant and toddler health and grooming products.  Each product contains custom educational materials developed by the AAP, providing today's parents with superior Safety 1^st products and expert AAP advice in one convenient package.

Each innovative product from Safety 1^st will be accompanied by collectible cards containing expert advice from the American Academy of Pediatrics creating an easier, more intuitive experience for parents. This information developed for the Safety 1^st Advanced Solutions™ products will cover topics such as temperature-taking, fever management, nasal congestion, newborn care, first aid, oral care, and nail care.  Parents are encouraged to collect these educational cards to have on hand for a quick reference when needed.  All thermometers will include a storage pouch to help parents keep cards organized.

"Safety 1^st is the leading brand of all infant and toddler care products purchased by new parents and we always strive to offer parents solutions to help make these new and potentially scary times of parenthood as easy as possible," said Julie Vallese, Consumer Safety Expert with Dorel Juvenile Group.  "Through our work with the AAP we now have the opportunity to provide parents with important educational materials from a trusted source."

"We are excited to be working with Dorel Juvenile Group and Safety 1^st to make important infant care information more accessible to millions of new parents," said Jennifer Shu, MD, FAAP, medical editor of HealthyChildren.org, the award-winning AAP website for parents.

Expert advice cards from the AAP will be included in all Advanced Solutions™ products, such as:

• Safety 1^st Advanced Solutions TALKING Ear Thermometer: This thermometer gives parents quick, accurate 1-second readings and Fever Light™ Ring technology that shines red to alert when a fever is detected.  The TALKING Ear Thermometer offers the option of having the measured temperature "spoken" aloud – in English or Espanol – or not audibly reported. 
• Safety 1^st Easy Read 4-in-1 Thermometer: With super-sized numerals on the display screen and fast 5-second readings, this is a must-have thermometer for the nursery.  Easy Read 4-in-1 Thermometer can measure oral, rectal or underarm body temperatures, and it can measure bath water temperature as well. It also offers the fastest measurements possible with predictive technology. 
• Safety 1^st Advanced Solutions One-Way Nasal Aspirator: A traditional aspirator must be positioned in the nostrils multiple times to clear congestion, but the One-Way Nasal Aspirator allows parents to position the bulb in each nostril only once.  The innovative two-valve design keeps everything moving in one direction only, into the aspirator through the tip. Pump the bottom of the aspirator bulb with thumb until the job is complete. 
• Safety 1^st Advanced Solutions Smooth Clip Nail Clippers: Smooth Clip Nail Clippers have a unique clear guard that prevents accidental side-to-side rotation of handle, helps catch nail clippings and does not obstruct the view of baby's fingertips.  Soft-touch material on the clippers helps give parents a secure grip of clippers, and an emery board storage compartment underneath the clippers keeps one emery board handy for smoothing any rough edges left behind after clipping.

The products will launch at ABC Kids Expo in Louisville, KY on October 14-17, 2012 and will be available at select retailers in January 2013.

About Dorel Juvenile Group
Dorel Juvenile Group is a division of Dorel Industries Inc. (TSX: DII.B, DII.A), a world class juvenile products and bicycle company. Now in its 50th year, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products.  Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.  Dorel's Home Furnishings segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of over US$2.4 billion and employs 5,000 people in facilities located in twenty-two countries worldwide.

The appearance of the name American Academy of Pediatrics does not constitute an endorsement of any product or service.

SOURCE Dorel Juvenile Group

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