Don't Only Blame Radiologists for Unnecessary Imaging
NORWALK, Conn., Feb. 23, 2015 /PRNewswire/ -- UBM Medica US announces that Diagnostic Imaging, a leading online community for medical imaging professionals, explores the radiologist's role in unnecessary imaging.
Typically, a referring physician submits an order asking for a specific study, but it's the radiologists who are getting the blame for unnecessary and wasteful imaging. With unnecessary imaging costing upward of $7 billion, radiologists need to get on the front lines and make sure imaging is used appropriately.
Radiologists need to educate their referring physicians to make sure the appropriate care is provided. In 2017, if appropriateness criteria or decision support is not consulted before an advanced imaging study is ordered, radiologists won't be reimbursed for that service, per federal legislation.
"The role of the radiologist is changing, sitting in the reading room and churning out studies won't cut it anymore. Radiologists need to be available to advise their colleagues on best practices regarding their specialty. We hope to guide radiologists through this transition," said Liza Haar, editor of Diagnostic Imaging.
About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, via custom programs and live events. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers and payers resulting in improved quality of care for patients around the world. Through journals, magazines, online communities, live and digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Online communities include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, RheumatologyNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect which, through a range of aligned interactive environments, both physical and digital – increases business effectiveness for both customers and audiences through meaningful experiences, knowledge and connections. Headquartered in New York, UBM Connect brings together UBM's healthcare business, UBM Medica US; UBM Canon's advanced design and manufacturing event, online and print brands; UBM Connect New York's catering, cruise shipping, customer management, and fine, specialty and custom chemical communities; and UBM Mexico's concrete show. For more information, visit www.UBMMedicaUS.com.
About UBM plc
UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organized into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news.
Media contact:
Jason J. Golden
Content Marketing Manager
203-523-7040
Logo - http://photos.prnewswire.com/prnh/20150223/177078LOGO
SOURCE UBM Medica US
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article