Donovan Data Systems' iDesk Digital Campaign Management Software Integrates with Latest Version of DoubleClick's DART for Advertisers

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Mar 08, 2010, 10:17 ET

NEW YORK, March 8 /PRNewswire/ -- Donovan Data Systems (DDS) (http://www.donovandata.com) has completed the integration of its iDesk digital campaign management system with the latest version of the DART for Advertisers (DFA) ad serving and management system.

Implemented in the United Kingdom in July 2009, the iDesk-DFA integration is now live at New York digital agencies PHDiQ, part of the Omnicom Media Group, and Zenith Interactive, part of the Publicis Groupe.

"This is big news for digital planners, who can now get alerts on their buy status as well as financial updates," says Harvey Kent, chief media strategist, Donovan Data Systems. In addition, the latest version of iDesk brings greater flexibility in creating, managing and customizing digital advertising campaigns.

iDesk eliminates faxes, spreadsheets and paper notes. It stewards digital ad campaigns from planning to billing and paying, bringing every step of the campaign together in one place. "This is the answer for agencies faced with the explosion of small transactions in the fast-growing digital world," says Kent.

About Donovan Data Systems:

Donovan Data Systems is the leading systems and software provider to the advertising industry. DDS offers an exceptional range of business solutions that brings operating efficiencies to its clients working in media agencies and marketing services companies. Each day, DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. DDS has been at the forefront of the advertising industry for more than 40 years with unequalled service and support, innovative technology and long-term commitment to eBusiness.

Web site: http://www.donovandata.com

SOURCE Donovan Data Systems