Donna K. Lencki to discuss power of the consumer in today's health care industry at World Health Care Congress

HARRISBURG, Pa., April 2, 2014 /PRNewswire/ -- Capital BlueCross Chief Marketing Officer Donna K. Lencki will discuss the power of the consumer in shaping today's health care industry during a panel on April 7 at the 11th annual World Health Care Congress Health Plan and Payer Summit in National Harbor, MD.

"The way consumers buy products and services is different than it was even a few years ago," said Lencki. "Consumerism is the name of the game, and the health insurance industry is now being challenged to provide competitive health insurance options to people in new ways, while also meeting their personal health and financial needs. I look forward to sharing Capital BlueCross' recent successes in helping consumers make more informed decisions about their health insurance and health care wherever they prefer to do business with us, be it face-to-face, online or on-the-go."

Lencki will draw from Capital BlueCross' experience operating Capital Blue, a first-of-its-kind health and wellness retail store the company opened in 2013. The store provides consumers with one-stop shopping to explore insurance options and discover ways to engage in good health.

Lencki played a key role in branding and developing the store, as well as the adoption of other innovative consumer engagement strategies such as the expansion of Capital BlueCross' social media presence and suite of online and mobile tools.

At the Summit, Lencki will be part of an expert panel titled "Optimize Member Engagement and Experience to Meet the Needs of the New Health Care Consumer." Joining Lencki will be Paul Nutting, divisional vice president, Customer Experience, Health Care Service Corporation; and Rich Macha, executive vice president, Strategic Healthcare Accounts, Teleperformance.Moderating the panel will be Debra Richman, senior vice president, Healthcare Business Development & Strategy, Harris Interactive.

The 11th Annual World Health Care Congress Health Plan and Payer Summit convenes C-suite and other senior executives from health plans to share innovative models to compete and succeed in a new market driven by delivery system transformation, payment innovation, and consumer engagement.

About Capital BlueCross
For more than 75 years, Capital BlueCross has been serving central Pennsylvania and Lehigh Valley residents and businesses as the region's leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry, most recently by entering the retail market and introducing a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at capbluecross.com.

SOURCE Capital BlueCross

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