Don Francisco's Coffee Unveils New Look for Don Francisco's Gourmet Coffee Cans

LOS ANGELES, June 22, 2011 /PRNewswire/ -- F. Gavina & Sons, Inc. (Gavina), producers of Don Francisco's Coffee, one of the leading coffee retail brands in Southern California and among the top 10 nationally, is giving their signature Don Francisco's Gourmet Coffee cans a new look.  Available immediately in major California grocery stores and the North East region and online at http://www.shopdonfrancisco.com, Don Francisco's Gourmet Coffee cans offer a variety of rich and flavorful ground coffees in 12-ounce cans (SRP $6.49).

"Aside from delivering a quality consumers can taste, we are confident that the introduction of the newly redesigned cans will also play a significant role in our expansion both locally and at the national level," explained Jose Gavina, chief financial officer, F. Gavina & Sons, Inc.

Today the company boasts multiple product lines, including the beloved Don Francisco's Gourmet Coffee, which comes in 12-ounce recyclable re-sealable cans for maximum shelf life.  These are available in ground varieties in eleven choices including dark roasts, origin coffees, blends as well as decaffeinated and flavored varieties including:

• 100% Colombia Supremo
• Northwest Dark Roast
• Vanilla Nut
• Cinnamon Hazelnut
• French Roast
• Hawaiian Blend
• Hawaiian Hazelnut
• Caramel Cream
• Espresso
• Butterscotch Toffee
• Decaf 100% Colombian

As part of the redesign, consumer will note a new look, as well as the Don Francisco's family seal, which dates back at least 130 years. The introduction of the newly redesigned Don Francisco's Coffee cans is homage to their heritage and a testament to a deep commitment to innovation and the highest quality standards.

Unmistakably the cornerstone of all Don Francisco's Coffees is the unmatched high standard of quality and consistency honed over four generations.  In addition to guaranteeing that at least one family member is always involved in the roasting process, all of Don Francisco's Coffees are created under the supervision of seven resident Q Graders (professionally accredited coffee cuppers who are exclusively certified by the Coffee Quality Institute®).   There are currently 872 licensed Q Graders worldwide and only 96 in the United States; Don Francisco's Coffee employs more Q Graders than any other coffee company in the United States.

Produced by F. Gavina & Sons, Inc. since 1967, Don Francisco's is the leading coffee retail brand in Southern California and ranks among the top 10 nationally.  Based in Vernon, California, F. Gavina & Sons, Inc., one of the largest family-owned coffee companies in America and the nation's largest privately held minority roaster, has been a leading producer of high-quality and great tasting coffee for more than four generations.  Spanning more than 130 years, dating back to the family's humble beginnings in the rich-coffee bearing soil of the Caribbean, the unmatched experience as coffee growers and roasters has paved the way for a strong presence in wholesale and retail accounts all across the country. To learn more about Don Francisco's Coffee and the Gavina family, please visit www.don-francisco.com.

SOURCE F. Gavina & Sons, Inc.

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