Domino's Smart Slice Celebrates National School Lunch Week by Offering New Educational Tool

Domino's adds 60 additional school districts to program this school year

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Oct 13, 2014, 07:07 ET

ANN ARBOR, Mich., Oct. 13, 2014 /PRNewswire/ -- National School Lunch Week (Oct. 13-17) is here, and Domino's Pizza (NYSE: DPZ)is partnering with school districts across the United States to celebrate. The recognized world leader in pizza delivery is offering new educational bookmarks to students as part of the ever-growing Domino's Smart Slice school lunch pizza program.

Domino's is celebrating National School Lunch Week by offering new educational bookmarks to students as part of the ever-growing Domino's Smart Slice school lunch pizza program. (PRNewsFoto/Domino's Pizza)

The bookmarks feature nutritional facts highlighting whole grains, dairy, protein and the importance of physical activity. Schools participating in the Domino's Smart Slice program can add these bookmarks to their lunchrooms, libraries or distribute them to students in classrooms – a perfect addition to a school's plans for National School Lunch Week.

"Domino's Smart Slice is a terrific program that allows a Domino's store to be a key part of its local community by serving students within its neighborhood," said Chris Brandon, Domino's Pizza spokesperson. "Domino's is proud it can utilize the program this week to share healthy lifestyle facts, as well as further connect our local business owners with communities, schools and families."

Domino's Smart Slice meets the USDA school lunch nutrition standards, and is now available in 60 new districts across the U.S. for the 2014 school year. More than 3,900 schools now serve the pizza to students – a 23 percent increase compared to the 2013 school year.

Freshly handmade, baked and delivered to schools, Domino's Smart Slice utilizes nutritious ingredients like lite mozzarella cheese, white whole-wheat crust and reduced fat and sodium sauce and pepperoni. Whole-grain varieties feature up to four grams of fiber and at least 16 grams of whole grains. Every pizza also serves as an excellent source of calcium.

For more information about Domino's Smart Slice, visit www.schoollunch.dominos.com.

About Domino's Pizza^®

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world's top public restaurant brands with its global enterprise of more than 11,000 stores in over 70 international markets. Domino's had global retail sales of over $8.0 billion in 2013, comprised of nearly $3.8 billion in the U.S. and over $4.2 billion internationally. In the second quarter of 2014, Domino's had global retail sales of over $2.0 billion, comprised of $0.9 billion in the U.S. and $1.1 billion internationally. Its system is made up of franchise owners who accounted for nearly 97% of the Domino's Pizza stores as of the second quarter of 2014. The emphasis on technology innovation helped Domino's generate approximately 40% of U.S. sales from its digital channels in 2013, as well as reach an estimated $3 billion annually in global digital sales. Domino's recently launched its ordering app for iPad^®, adding to an existing ordering app lineup that covers nearly 95% of the smartphone market. In June 2014, Domino's debuted voice ordering for its iPhone^® and Android^™ apps, a true technology first within both traditional and e-commerce retail.

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