Domino's Set to Make its Pizzas Fly?

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Jun 06, 2013, 07:04 ET

LONDON, June 6, 2013 /PRNewswire/ --

Is it a bird? Is it a plane? No, it's a DomiCopter! Scooters and cars could one day be swapped for 21st century flying machines following exciting technological research undertaken by Domino's Pizza.

(Photo: http://photos.prnewswire.com/prnh/20130606/618695 )
(Logo: http://photos.prnewswire.com/prnh/20130328/606874 )

The DomiCopter is a lightweight flight aircraft, capable of travelling vast distances at high altitudes all whilst carrying Domino's pizzas.

Sci-fi comics and movies have illustrated the next generation of flying machines for years. The DomiCopter can potentially climb hundreds of metres to reach its destination without the need to refuel, whilst also being incredibly eco-friendly - meaning a revolutionary way to deliver food.

As shown in the video, which is now available at http://bit.ly/GDCopter pizzas would be carried by the DomiCopter in the Domino's Heatwave bags. The bags, which were a key breakthrough in Domino's pizzas retaining their heat, could now be utilised with another technological breakthrough - the DomiCopter.

"At Dominos we're always looking to innovate and find new ways to deliver our pizza and a DomiCopter could fit the bill perfectly," said Simon Wallis Sales and Marketing Director at Domino's. "We are the number one pizza delivery company and we are committed to staying in that position. What better way to totally avoid the traffic than to fly - if anything this will now make us even quicker! We think it's a great way to reinforce that Domino's go to more lengths than anyone to deliver great pizza."

A Domino's Flight Academy is also rumoured to be in the pipeline should the DomiCopter delivery service take off.

Notes to Editors:

Domino's Pizza Group plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK, Republic of Ireland, Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino's Pizza stores in Germany. In September 2012, the Group acquired the master franchise for Switzerland, Luxembourg and Liechtenstein and an option to acquire the Master Franchise Agreement in Austria prior to the end of 2014.

As at 31 March 2013, there were 810 stores in the UK, Republic of Ireland, Germany and Switzerland. Of these, 626 stores are in England, 51 are in Scotland, 32 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, two are mobile units, 48 are in the Republic of Ireland, 20 are in Germany and 10 are in Switzerland.

Founded in 1960, Domino's Pizza is one of the world's leading pizza delivery brands. Through its primarily franchised system, Domino's Pizza operates a global network of more than 10,000 Domino's Pizza stores in 75 international markets. Domino's Pizza has a singular focus - the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at http://www.dominos.co.uk, in the Republic of Ireland at http://www.dominos.ie, in Germany at http://www.dominos.de and in Switzerland at http://www.dominos.ch. In addition, mobile customers can order by downloading Domino's free iPhone, iPad and Android apps.

For more information, please contact:
Danny Bowles
The Domino's Pizza Press Office
Domino's Pizza Group Ltd
Tel: +44(0)1908-580-654
E: [email protected]

SOURCE Domino's Pizza