Dolby Laboratories Selects Hill & Knowlton as Agency of Record
Campaign to Focus on Global Initiatives Around Innovation and Entertainment Offerings
SAN FRANCISCO, Aug. 26 /PRNewswire/ -- Global entertainment technology leader Dolby Laboratories has selected Hill & Knowlton as its public relations agency of record, effective immediately. Moving from project support, Hill & Knowlton as AOR will support Dolby on its corporate communications efforts in the US as well as the vast line of Dolby product groups including Dolby TrueHD, Dolby Mobile, Dolby 3D Cinema, Dolby Gaming, Dolby PC Audio, Dolby's Pro-broadcast and Dolby Volume.
The account is being led out of the San Francisco office with support from Seattle, Los Angeles and New York, as well as the agency's global network with offices in India, Italy, Korea and United Kingdom playing key roles on the global team.
"Throughout the process we were consistently impressed by Hill & Knowlton's fresh and creative thinking as well as its clear counsel and media relationships that immediately helped us exceed our PR and business priorities," said Catherine Ogilvie, vice president, corporate communications, Dolby Laboratories. "I am confident that no one is better prepared to help us move our brand forward around the world than Hill & Knowlton."
"We are very excited to partner with Dolby Laboratories and help them elevate their presence in the industry," said Joshua Reynolds, global technology practice director, Hill & Knowlton. "Dolby is at an exciting moment in the company's history and we see great potential to drive a significant story around its role in advancing technology in the entertainment arena."
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.
About H&K
Hill & Knowlton (www.hillandknowlton.us) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 79 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP (Nasdaq: WPPGY, www.wpp.com), the world's largest communications services group.
SOURCE Hill & Knowlton
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