DOGTV and DIRECTV Sign a Multi-Year Carriage Agreement

DIRECTV to offer the first TV channel for non-human viewers

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Apr 09, 2013, 09:31 ET

NEW YORK, April 9, 2013 /PRNewswire/ --

DOGTV, a subscription-based television network airing programming for dogs, announced today a multi-year carriage agreement with the nation's leading satellite provider, DIRECTV. Pet parents across America will soon be able to comfort and sooth their beloved canine friends, as they leave for work, with DOGTV. The first and only television network for dogs, will provide content that is fully tailored to cater to dogs' specific senses and behavior, such as hearing, vision and day cycle.

The carriage agreement will place DOGTV in all major U.S. cities, making it available to all DIRECTV households. The channel is expected to launch on DIRECTV in Q3 2013.

DOGTV will be offered as a premium subscription channel at a suggested monthly price of $5.99.

"We are extremely excited about this strategic partnership with DIRECTV. With its 20 million customers, it is a valuable gateway to reach our target audience. This agreement is a significant step in meeting the growing demand for our product, as it opens the door for more viewers to experience our innovative programming for dogs." said Gilad Neumann, CEO of DOGTV CHANNEL. "We know dog parents are constantly seeking solutions to ease the loneliness and boredom of their stay-at-home pups, and now they will be able to access DOGTV through DIRECTV." says Neumann.

As its name suggests, DOGTV is television designed exclusively for dogs. Scientifically developed, endorsed by pet industry leaders and backed by four years of clinical research, DOGTV producers spent hundreds of hours to create content that caters to a dog's well-being and unique sense of sight, hearing and movement detection. Everything from the visuals - the scenery, scenarios, color palettes and camera angles - to the audio soundtracks were selected with a dog's experience in mind. DOGTV programming is organized into relaxation, stimulation and exposure segments that provide the right balance for the daily cycle of stay-at-home pups.

Further terms of the agreement were not disclosed.

About DOGTV

DOGTV is the first programming of its kind. This television channel for dogs is a trusted source of scientifically developed content for dogs, endorsed by major research and animal welfare organizations. DOGTV programming content is organized into relaxing, stimulating and exposure segments that provide the right balance for the daily cycle of stay-at-home pups. DOGTV's content is designed for a dog's visual, auditory and emotional sensibility. For more, visit http://www.dogtv.com/

For media inquiries please contact:
DOGTV:

Zuri Guterman
Chief Marketing Officer
[email protected]

Beke Lubeach
U.S Marketing Director
[email protected]
Tel: +1-619-307-9713