Dog Days of Summer Bring on Lawn Spots

MARYSVILLE, Ohio, June 14, 2011 /PRNewswire/ --With summer's heat and humidity, the all too familiar brown and yellow spots start appearing in the grass. What is this phenomenon, some mysterious coloring brought on by kids and pets romping on the lawn? Seasoned dog owners are all too familiar with the damage in grassy areas frequented by dogs. This spring, Scotts introduced a solution: Turf Builder EZ Seed Dog Spot Repair. Now those damaged spot areas can become a thing of the past.

"EZ Seed is an innovative and revolutionary solution to the age-old problem for dog-owners: how to repair those pesky dog spots easily," said John Sass, director, Lawns, The Scotts Company. "You just loosen the soil, sprinkle EZ Seed Dog Spot, keep it watered, and have beautiful new grass growing in about a week."

EZ Seed Dog Spot is a unique mix of Scotts premium grass seed, a salt-neutralizing ingredient, and a revolutionary growing material made from super-absorbent coir, that can soak up to eight times its weight in water and hold moisture fifty percent longer than native soil to help the seed germinate. EZ Seed changes color from dark to light brown when the grass seedlings need moisture, indicating when to water.

According to Eric Nelson, Ph.D. in research and development at Scotts, "While grass is extremely tough and resilient, it takes a beating from a variety of causes: dog urine spots, high traffic and digging damage. EZ Seed Dog Spot is a kid- and pet-friendly product made from renewable resources and is 99.9 percent biodegradable. It contains a special salt neutralizer which minimizes the effects of dog urine.  A two-pound jug repairs over 100 dog spots about six inches in diameter."

Scotts Turf Builder EZ Seed Dog Spot is available at retailers nationwide. EZ Seed Dog Spot is currently available in two mixes: Sun and Shade, and Tall Fescue to meet regional needs throughout the country. Launched this season, the product extends the EZ Seed product portfolio, including the Ultimate Winter Lawn Mix for Western states.

For more information on Scotts Turf Builder EZ Seed and tips on how to care for your lawn, visit www.ScottsEZSeed.com.

About ScottsMiracle-Gro

With approximately $3 billion in worldwide sales and more than 8,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro®, Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., the Company operates Scotts LawnService®, the second largest residential lawn care service business.  In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com

SOURCE The Scotts Company LLC

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