Dodge Offers Industry-first '1 of 1' Viper Exclusivity and New Order Concierge Service

New Dodge Viper Customization Program Leverages Hand-built Production Process at Conner Avenue Assembly Plant in Detroit

News provided by

FCA US LLC

Jan 08, 2015, 03:00 ET

AUBURN HILLS, Mich., Jan. 8, 2015 /PRNewswire/ --

Dodge is giving its Viper flagship supercar an unprecedented level of exclusivity, announcing a new custom 2015 Viper GTC model and a new program that gives customers the opportunity to create their very own one-of-one American hand-built exotic performance car with 8,000 exterior color options. In addition, the new Viper GTC is available with 24,000 custom stripe colors, 10 wheel options, 16 interior trims and 6 aero packages - there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper.

New Dodge Viper GTC model can be custom-tailored with more than 25 million unique build combinations
Options include 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 10 wheel options, 16 interior trims, 6 aero packages, as well as a host of standalone options
Dodge will send a complimentary 1:18 scale Viper speed form replica to buyers to confirm their color selection
Each one-of-one Viper will feature a personalized instrument panel badge with the customer's chosen name to commemorate their design
New Viper Concierge service offers an exclusive point of contact throughout the custom Viper build process
All sold customer orders include live Viper Ambassador Owner's Portal online build tracking, allowing customers to follow along the build process with VIP treatment via online updates
Customers can share their experience with friends and family as they pass each build milestone
Customized shipping options include rapid transport via enclosed carrier, or new owners can choose to pick their Viper up at the Conner Avenue Assembly Plant in Detroit and take a tour of the facility
Customers will be able to configure their one-of-a-kind Vipers at drivesrt.com
2015 Dodge Viper has a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995. New 2015 Dodge Viper GTC custom model features all the content of the new GT model, and adds the ability to customize a "one-of-one"' design, a personalized instrument panel badge, Concierge Service and Viper Ambassador Owner's Portal with exclusive sharable content to track the build of the car for a starting U.S. MSRP of $94,995
Dealers will start taking orders of new custom Dodge Viper GTC models in February. Production is scheduled to start at the Conner Avenue Assembly Plant in the second quarter of 2015

Dodge is giving its Viper flagship an unprecedented level of exclusivity, announcing a new custom Viper GTC model and a new program that gives Viper customers the opportunity to create their very own one-of-one American hand-built exotic performance car, personal concierge and the ability to virtually follow along the build process through the Viper Ambassador website at driveSRT.com. Viper customers can also take a personal tour of the Conner Avenue Assembly Plant in Detroit where their super car is hand built, as well as choose a variety of delivery options.

"The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree," said Tim Kuniskis, President and CEO, Dodge and SRT, FCA - North America. "Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind."

With 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and 6 aero packages, there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper. To help buyers confirm their color choice, Dodge will provide a complimentary Viper speed form replica so they can confirm their color selections before their Viper is built.

In September, Dodge announced the 2015 Viper SRT, GT, GTS and TA models, with a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995. Now, for a starting U.S. MSRP of $94,995, the new 2015 custom Viper GTC model features all the content of the new GT model, and adds the ability to customize a '1 of 1' design, a personalized instrument panel badge, Concierge Service and Viper Ambassador Owner's Portal with exclusive sharable content to track the build of the car.

The new 1-of-1 customization program is available exclusively for customer orders (not for dealer stock). No two customers can order the same configuration, including color in the same model year. Dealers will start taking orders in February. Production is scheduled to start at the Conner Avenue Assembly Plant in the second quarter of 2015.

A one-of-a-kind experience; a one-of-a-kind Dodge Viper
To give all enthusiasts the opportunity to try their hand at designing their very own custom Viper, Dodge and SRT will soon unveil a completely new Viper Customizer at www.driveSRT.com. Buyers can choose from thousands of exterior colors and stripe options, pick the perfect set of forged wheels and design their custom interior with any one of 16 different interior trims. While creating their one-of-one, high-performance masterpiece, customers can be inspired by a gallery of sample custom Vipers created by Dodge designers. They can also download a hi-resolution version to create a poster and share their creation with fellow enthusiasts via social media. For a preview of customizable options, visit www.driveSRT.com/2015/viper/1of1.

New Viper Concierge service makes ordering the Snake a snap
Ordering a custom Dodge Viper GTC will be elevated to an exclusive experience thanks to the new Viper Concierge, who will provide an exclusive point of contact throughout the custom Viper build process.

From the time the customer Viper order is placed in the system to the moment they pick up or take delivery of their Viper, the Viper Concierge will provide the new owner behind-the-scenes stories and pictures about their custom, hand-built Viper.

It takes between 140 and 160 hours to hand paint each Viper before it goes to assembly, and owners will get regular updates, including pictures of the meticulous paint process and each phase of the handcrafted assembly. Updates will come via a mobile-friendly personalized website, moderated by the Viper Concierge for each custom Viper owner.

Each new custom Viper owner also will get their own unique login for build status updates, a photo gallery and a Q&A section between the owner and Viper Concierge, which will provide an exclusive experience to celebrate the entry into the Dodge Viper family.

The Viper Concierge will be available to answer questions and provide insights, stories, news and images along the way, providing never-before-offered access to each step of the detailed handcrafted precision that goes into each unique custom Viper.

Customers can watch their Viper being built via the new Viper Ambassador Owner's Portal
Once their new Viper is ordered, buyers will be able to track their Viper as it is built at the Conner Avenue Assembly plant in Detroit via the Concierge Service and website. The VIP Owner's Portal allows customers to follow along the build process of their Viper and get the full Viper VIP treatment, as the Viper concierge will provide weekly updates on the status of their one-of-a-kind supercar. Each weekly update has the ability to be shared with family and friends through social media sites including Facebook, Twitter and Instagram.

Once the vehicle is built, new Viper owners can also decide how they want their vehicle shipped. Customized shipping options include rapid transport, or new owners can choose to pick their Viper up at the Conner Avenue Assembly Plant in Detroit and take a tour of the facility.

About Dodge Viper
The fifth generation of the Dodge Viper SRT made its highly anticipated return to the high-performance sports car market in late 2012 as a 2013 model. The flagship performance machine of FCA US LLC arrived with more power and performance, superior craftsmanship, new technologies and creature comforts. Powering the 2015 Viper is an all-aluminum 8.4-liter V-10 engine that delivers 645 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports car engine in the world. Standard on the newest Viper are safety features that include electronic multistage stability control, traction control and a new four-channel anti-lock brake system (ABS). Since 1992, Dodge and SRT have built approximately 30,000 Vipers at the Mack Avenue Assembly (1992-1994) and Conner Avenue Assembly Plant (1995 – current), both in Detroit.

About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.

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