Dodge Brand's #TheMuscleBehindUs Social Campaign Recognizes Essential Workers Riding to the Frontlines

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Apr 21, 2020, 12:00 ET

AUBURN HILLS, Mich., April 21, 2020 /PRNewswire/ --

Dodge brand’s #TheMuscleBehindUs social campaign recognizes the essential workers riding to the front lines of COVID-19 crisis

#TheMuscleBehindUs campaign spans across Dodge brand's Instagram, Twitter, Facebook and YouTube channels, in addition to DodgeGarage.com
Social campaign encourages enthusiasts to submit stories and photos of their heroes who work on the frontlines of the pandemic crisis using #TheMuscleBehindUs hashtag
The new #TheMuscleBehindUs 30-second videos "Strength" and "Horsepower," now running on the brand's social media channels, honor essential workers, including paramedics, police, firefighters, doctors, nurses, grocery workers, utility workers and freight drivers
Dodge will select the most compelling stories/photos to create content for a social series featuring these heroes across the brand's social media channels and on DodgeGarage.com
Dodge is also launching content across its social media channels to keep those in the Brotherhood of Muscle entertained at home, including weekly quizzes and other engaging content

The Dodge brand's #TheMuscleBehindUs social campaign is giving the Brotherhood of Muscle the opportunity to recognize those who serve as first responders and other essential workers on the frontlines of the pandemic crisis. The social campaign encourages members of the Brotherhood of Muscle to submit stories and photos of their heroes whose work is essential to keep their communities safe, using #TheMuscleBehindUs hashtag. The new 30-second videos "Strength" and "Horsepower," recognizing these essential workers, including paramedics, police, firefighters, doctors, nurses, grocery workers, utility workers and freight drivers, can be viewed now on the brand's social media channels, including Facebook, Twitter, Instagram, YouTube and DodgeGarage.com.

"Dodge wants to honor those on the frontlines of this crisis who are working fearlessly everyday to protect our communities and the people who live in them," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "We're calling upon the Brotherhood of Muscle to tell us the stories of the heroes in their lives who are performing extraordinary work, day in and day out, during this pandemic, and we'll share the most compelling stories and honor these brave individuals across our social media channels, including a page dedicated to them on DodgeGarage.com."

To bring together and keep the brand's social media following of more than 11 million enthusiasts entertained when at home, Dodge is offering social content, including "Hide the Hellcat," hiding the Hellcat logo in posts across its social media channels. And with sporting events cancelled, Dodge will soon give fans something to cheer for when it takes its videos featuring some of the brand's most thrilling and heart-pounding stunts and creates brackets for enthusiasts to pick their favorites. The brand will also launch weekly "How Much Horsepower" quizzes in May, where fans will be asked to guess how much horsepower they see in the select videos posted across the brand's social media channels for a chance to become eligible to win select prizes and merchandise.

More content will roll out across Dodge social media channels from April through the end of summer in August, including "Horsepower from Home," featuring some of Dodge//SRT's lead exterior and interior designers and engineers live from their home garages. From what's under the hood to how it sounds behind the wheel, these Dodge experts will give intimate, yet informal tours of what's in their garage.

Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge proudly offers a complete lineup of performance vehicles that stand out in their own segments. For 2020, Dodge literally expands its high-performance Charger model lineup, adding a Widebody exterior to America's only four-door muscle car. The 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world.

The 2020 Dodge lineup also features the 2020 Dodge Challenger SRT Hellcat Redeye, 2020 Dodge Challenger SRT Hellcat, the Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat Pack 1320. The 2020 Dodge Durango SRT, the fastest, most powerful and most capable American three-row SUV, completes the brand's performance lineup. These visceral performance models join a 2020 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger. Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.

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