Dodge Announces Sponsorship of Innovative M1 Concourse, Including Viper ACR Being Named Official Pace Car of the New Car Enthusiast Destination

- Dodge presence at track includes Viper GTS and Charger SRT Hellcat and Challenger SRT Hellcat vehicles in M1 Performance Fleet

News provided by

FCA US LLC

Jun 17, 2016, 01:30 ET

AUBURN HILLS, Mich., June 17, 2016 /PRNewswire/ -- Dodge and M1 Concourse announced today a Dodge sponsorship of the new development, located in Pontiac, Mich., which includes the Viper ACR being named the "Official Pace Car" of M1 Concourse.

The innovative new car enthusiast site is destined to be a central gathering place for the Metro Detroit car scene.

Dodge is sponsoring the new M1 Concourse in Pontiac, Mich., and the Dodge Viper ACR will serve as the site's "Official Pace Car." Dodge is providing two Viper ACRs to be utilized at all track events, including driving schools and M1 Motorsports Club events. Dodge also is contributing a Viper GTS, Dodge Charger SRT Hellcat and Challenger SRT Hellcat to the M1 Performance Fleet.

"M1 is a community for car enthusiasts," said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. "As enthusiasts ourselves, Dodge feels this is the perfect place to give passionate car buffs a chance to drive our ultimate performance vehicles – the Dodge Viper and the 707-horsepower Dodge Challenger and Chargers. And it makes perfect sense for the ultimate street-legal track car – the Dodge Viper ACR – to be M1's Official Pace Car."

In addition to the Dodge Viper ACR serving as the "Official Pace Car" of M1 Concourse, Dodge will have a significant presence throughout the property, which includes a four-acre outdoor event venue with a 2.5-acre skid pad and the 1.5-mile state-of-the-art Champion Motor Speedway.

Dodge is providing two Viper ACRs that will be utilized at all track events, including driving schools and M1 Motorsports Club events. Dodge is also contributing Dodge Viper GTS, and Dodge Charger SRT Hellcat and Challenger SRT Hellcat vehicles to the M1 Performance Fleet.

M1 Performance Fleet vehicles will be accessible to members of the M1 Motorsports Club and will be utilized in a variety of driving schools open to the public, as well as prominently exhibited at the many planned events. The first official M1 track event is scheduled for June 25.

"We are thrilled to have Dodge as our first official fleet partner at M1 Concourse. The vehicles Dodge is providing reflect the essence of the Detroit car culture and our club members and visitors will experience them in the perfect environment, where their full capabilities can be safely enjoyed," said Brad Oleshansky, Founder and CEO of M1 Concourse.

About M1 Concourse

M1 Concourse will be both a private club and public destination designed to leverage the passion of the largest concentration of car enthusiasts in the world. The community of private garages will accommodate more than 1,000 classic cars set along a 1.5-mile performance track. A large portion of the project is open to the public, where people can enjoy restaurants, a walkable village of auto-focused businesses and year-round programming, including car shows, concerts, product demonstrations and more. The idea for M1 Concourse grew directly and organically from the needs of the local auto enthusiast community. Complete details can be found at www.m1concourse.com.

About Dodge Brand

The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.

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