Dodge Announces 'Never Lift' Business Plan; the Muscle-car Brand's Two-year Look Down the Road

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Nov 08, 2021, 13:00 ET

DETROIT, Nov. 8, 2021 /PRNewswire/ --

Dodge Brand Chief Executive Officer Tim Kuniskis today previewed the brand’s two-year Never Lift business plan. The plan will call for a minimum of one product- or automotive-enthusiast-related announcement every three months, including the return of the Direct Connection performance parts brand, which will offer parts such as new Direct Connection “Tuner” and “Stage” kits that deliver factory-tuned, 50-state-legal stage kit calibrations.

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Dodge Brand Chief Executive Officer Tim Kuniskis today previewed the brand's two-year business plan, which he dubbed "Never Lift." The Dodge Never Lift plan will be news-packed, calling for a minimum of one product- or automotive-enthusiast-related announcement every three months.

Included as part of today's 24-month Never Lift roll-out were four additional news announcements.

For additional details, visit http://media.stellantisnorthamerica.com.

SOURCE Stellantis