Doctor Who Theme Tune Inspires the Creation of ST Robotics Cocktail Robot

PRINCETON, N.J., Jan. 26, 2018 /PRNewswire/ -- In an unprecedented effort to show its clients their technical innovation and ingenuity, Factorylux, a UK manufacturer of architectural and design lighting, used the ST Robotics R12 industrial robot to mix cocktails at the London Design Festival using nothing but audio frequencies.  The result of this new sound and light installation was 'Cocktails & Robots', a successful human/robot encounter made possible by acoustic science.  

"We're a small and new lighting design manufacturer who was looking to disrupt a saturated market," commented Factorylux Co-Founder Stanley Wilson. "We had been throwing small parties for designers and we found the most cost-effective, the most standout and successful strategy was to serve cocktails. We encountered ST Robotics, whose unique approach of affordability, allowed a small company like us to successfully implement our first robotic project. The increased activity and interaction of our guests at the impressive 'Cocktail and Robots' display exceeded our company's branding expectations."

Factorylux's idea for the ST Robotics Cocktail Robot was inspired by English Musician and Composer Delia Derbyshire.  In the early 1960s, Derbyshire created one of the first television theme tunes — Doctor Who — entirely by electronic equipment from the BBC Radiophonic Workshop.

ST Robotics' collaboration with Factorylux in the field of robotic and intelligent vending systems represents a growing market segment that is projected to reach $11.84 billion by 2025. 

About ST Robotics
ST Robotics, widely known for 'robotics within reach', has offices in Princeton, New Jersey and Cambridge, England, as well as in Asia. One of the first manufacturers of bench-top robotic arms, ST Robotics has been providing the lowest-priced, easy-to-program boxed robots across industries for the past 30 years. ST's robots are utilized the world over by companies and institutions such as Lockheed-Martin, Motorola, Honeywell, MIT, NASA, Pfizer, Sony and NXP. The numerous applications for ST's robots benefit the manufacturing, nuclear, pharmaceutical, laboratory and semiconductor industries.

For additional information on ST Robotics, contact:
[email protected]
(609) 584 7522
www.strobotics.com

For press inquiries, contact:                                                   
Joanne Pransky                                                                      
World's First Robotic Psychiatrist®
[email protected]
(650) ROBOT-MD

SOURCE ST Robotics

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