Dobyns Rods, FLW Outdoors Announce Partnership

MINNEAPOLIS, June 13, 2011 /PRNewswire/ -- Dobyns Rods announced it has joined the sponsor class of FLW Outdoors, the best in fishing, on and off the water. Dobyns Rods, created by professional angler Gary Dobyns, offers three lines of rods – Champion Series, Champion Extreme Series and Savvy Series – each series offering multiple rods to cover every bass-fishing technique.

"FLW Outdoors is the world's largest tournament fishing organization. More importantly, they are dedicated to growing the sport that we love through their many successful programs, and Dobyns Rods is proud to become a partner in those efforts long into the future," said Dobyns.

Dobyns Rods has raised the level of rod performance and quality throughout the fishing industry by adhering to strict design principles and minimal manufacturing tolerances. The rods aren't created just for a certain technique, but built to improve and maximize an angler's effectiveness with that technique.

Dobyns Rods will market its high-performance products to a loyal segment of tournament fishermen and outdoor enthusiasts across the multiple promotional platforms of FLW Outdoors, including its tournaments, multiple websites, magazines and various FLW Outdoors events nationwide.

Kathy Fennel, president, FLW Outdoors Operations Division, stated: "Dobyns Rods are a high-quality product that has made a positive impact in the industry. This partnership is a natural fit and one we plan to build on for years to come."

Fans of Dobyns Rods can enter to win a Ranger Z521 with an Evinrude outboard and other great prizes. For official rules and complete details, visit DobynsRods.com.

ABOUT FLW OUTDOORS

FLW Outdoors is the best in fishing, on and off the water. Anglers worldwide can compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world's richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player's Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

SOURCE FLW Outdoors

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