DNC Announces New Effort to Raise Awareness, Allow People to Communicate Their Support for the American Jobs Act

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Sep 12, 2011, 08:45 ET

Effort Includes Substantial Investment in Television and Online Ads, Website

To watch the Television Ads, Click Here: http://www.youtube.com/watch?v=VK4xZiHDXPI, http://www.youtube.com/watch?v=KonTCnV2w60

Online Ads, Click Here: "Tomorrow," http://www.youtube.com/watch?v=ruElye5thc0

"Relief," http://www.youtube.com/watch?v=DN47WX5-hWc

Website, Click Here: www.americanjobsact.com

WASHINGTON, Sept. 12, 2011 /PRNewswire-USNewswire/ -- Today, the Democratic National Committee announced a new comprehensive effort to engage the American people in the important task of getting Congress to pass President Obama's American Jobs Act to get more Americans back to work and put more money in the pockets of middle class Americans and small businesses. The effort includes television ads, online ads, and a website called www.americanjobsact.com.

(Logo: http://photos.prnewswire.com/prnh/20100929/DNCLOGO)

The television ads, entitled "14 Months," will begin airing tomorrow and will be the first round of ads in an effort that will last several weeks. The ads will run in Denver, Colorado; Tampa and Orlando, Florida; Des Moines, Iowa; Las Vegas , Nevada; Manchester, New Hampshire; Raleigh and Charlotte, North Carolina; Columbus and Cleveland, Ohio; Norfolk, Richmond, and Roanoke, Virginia; and Washington, DC.

The online ads, a 30 second ad named "Tomorrow" and a 15 second ad named "Relief," will be placed on a variety of publishers and networks, including Facebook, YouTube, Hulu, Pandora, Huffington Post, Local News placements, and networks.

The website, www.americanjobsact.com, is a place people can go to learn more about the American Jobs Act, sign a petition in support of the Act, and help people call their Members of Congress asking them to vote for the legislation.

There are two versions of the television ad running in equal rotation in each market, one that includes several points from the President's plan on screen and one that does not. The ads are running in heavy rotation on both cable and broadcast stations, including local news agencies, in each market.

After the DNC announced this new effort in support of the American Jobs Act, Democratic National Committee Communications Director Brad Woodhouse released the following statement:

"The most important thing we can do right now is set aside politics and put creating jobs and putting more money in the pockets of middle class Americans and small business owners ahead of an election which is still 14 months away. The President has a plan to create jobs and help middle class Americans get ahead and this effort is intended to communicate that plan to the American people and for Americans to communicate their support for his plan to their representatives in Washington. There is simply no time to waste."

DNC TV AD: "14 MONTHS" (A)
30 SECONDS
PUBLIC YOUTUBE LINK: http://www.youtube.com/watch?v=VK4xZiHDXPI

SCRIPT:
PRESIDENT OBAMA: The next election is fourteen months away. And the people who sent us here... [Presidential address to Congress, 9/8/2011]
PRESIDENT OBAMA: ...the people who hired us to work for them...
CHYRON: President Obama's Jobs Plan
PRESIDENT OBAMA: they don't have the luxury of waiting fourteen months.
PRESIDENT OBAMA: Some of them are living week to week, paycheck to paycheck...
CHYRON: Read it. Fight for it. AmericanJobsAct.com
PRESIDENT OBAMA: ...even day to day. They need help, and they need it now. Members of Congress, it is time for us to meet our responsibilities.
CHYRON: Pass the President's Jobs Plan. Get details at: AmericanJobsAct.com [DNC Disclaimer]

DNC TV AD: "14 MONTHS" (B)
PUBLIC YOUTUBE LINK: http://www.youtube.com/watch?v=KonTCnV2w60

SCRIPT:
PRESIDENT OBAMA: The next election is fourteen months away. [Presidential address to Congress, 9/8/2011]
PRESIDENT OBAMA: And the people who sent us here...
CHYRON: President Obama's Jobs Plan
PRESIDENT OBAMA: ...the people who hired us to work for them...
PRESIDENT OBAMA: ...they don't have the luxury of waiting fourteen months. Some of them are living week to week, paycheck to paycheck, even day to day.
CHYRON: Tax cuts for workers, Tax credits for small businesses that add jobs, Fully paid for
PRESIDENT OBAMA: They need help, and they need it now. Members of Congress, it is time for us to meet our responsibilities.
CHYRON: Read it. Fight for it. AmericanJobsAct.com
CHYRON: Pass the President's Jobs Plan. Get details at: AmericanJobsAct.com [DNC Disclaimer]

To watch the online ads, click here:

"Tomorrow" (30 seconds): http://www.youtube.com/watch?v=ruElye5thc0

"Relief" (15 seconds): http://www.youtube.com/watch?v=DN47WX5-hWc

SOURCE Democratic National Committee