DKC Public Relations Launches BR&, A Creative Agency

NEW YORK, Feb. 25, 2015 /PRNewswire/ -- DKC Public Relations, recently named the #2 most powerful agency by the New York Observer for the second consecutive year, announced the launch of BR&, a new full-service branding and advertising arm.  It is the latest of several strategic launches by DKC - which experienced its sixth straight year of double digit growth in 2014 - aimed at providing clients with a 360-degree approach to communications solutions. 

BR& is headed by Karen Whittey, Vice President, Creative Director. Karen brings more than 20 years of experience in brand design, advertising, strategy development and digital marketing services to BR&. Prior to joining BR&, Karen played an integral role in Denihan Hospitality's brands, refreshing The Surrey and The Benjamin hotel's identity and is a founding member of The James Hotels, where she aided in The James design direction and oversaw the evolution into its position as a highly competitive force in the luxury boutique segment. Previously, Karen served as SVP Creative Director at Grey Global Group, leading the growth of the W Hotels brand. She led the creative direction on Starwood's launch of the first W Hotel, and continued with the brand for 7 years, opening 20 new properties throughout the US and Mexico. While at Grey she also launched successful beauty brands such as LipFusion by FusionBeauty, Dessert by Jessica Simpson, and Clean perfume. Her entertainment design work has a global presence through the graphics for the theatre production of Disney's The Lion King.

"The addition of BR& to our portfolio rounds out our communications offerings with a new creative resource, bringing tremendous design and production expertise that enhances our core capabilities," said Sean Cassidy, President of DKC.  "As the communications industry continues to evolve, clients are looking for a multitude of services under one roof; the launch of BR& enables us to create a cohesive brand message and strategy for our clients across the spectrum of communications disciplines."

Services offered by BR& include brand positioning, strategic planning, packaging and logo design, brand guidelines development and full service print, digital and broadcast advertising across a variety of industries.

BR& has recently been retained by The Watergate Hotel in Washington, DC to handle naming and logo design for their food and beverage spaces.  BR& is also developing outreach materials for the Sonima Foundation, an organization that offers dynamic health and wellness programs to schools and communities, providing resources and programs to promote mindful and healthy living to thousands of children across the nation and is developing branding materials for the Live Sonima Tour, which combines the performing arts with character development education.   Additionally, BR& has been retained by Carrello by Currie, a hair and skin line from Italy, to handle branding and product launch.  

About DKC Public Relations, Marketing & Government Affairs
Established in 1991, DKC is one of the top 10 independent firms in the United States by fee revenue. Based in New York City with offices in Los Angeles, San Francisco, Chicago and Washington, DC, DKC is a full service public relations, marketing and government affairs company, providing all communications services including strategic counsel and planning, media relations, digital and social media, integrated marketing, executive positioning, crisis management, public affairs, original content development, event production, advertising and branding. The agency's diverse client roster includes Fortune 100 companies, entrepreneurs, non-profits and creative individuals across a broad range of industries. For more information, visit www.DKCNews.com.

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SOURCE DKC Public Relations, Marketing & Government Affairs

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