DK Eyewitness Travel Celebrates 25th Anniversary with Guide Relaunch
NEW YORK, June 1, 2018 /PRNewswire/ -- DK, the world's leading illustrated reference publisher and a division of Penguin Random House, is proud to announce that it has revamped, refreshed, and relaunched its award-winning Eyewitness Travel Guide series, keeping the views and experiences of its loyal readers at the forefront.
2018 marks the 25th anniversary of DK Eyewitness Travel Guides and the most in-depth redesign since the series launched in 1993; based on extensive global consumer research, these beautifully practical books have been designed with the consumer in mind.
Travel Publishing Director Georgina Dee said, "We have conducted extensive consumer research into the travel guide market, looking at what people buy, why, and how. It's great to hear that people still see the value in printed travel guides. We know that flicking through a travel guide can, for many people, be the start of their trip, the first point where they begin to get excited—what a privilege to be a part of that."
The guidebooks have completely new photography throughout, while keeping the much-loved hand-drawn illustrations DK Eyewitness is known for. The maps are bigger and better than ever before and the interiors have been reformatted to cover these four key themes: Inspire, Plan, Discover, and Experience.
- INSPIRE: Features aspirational images and bucket list ideas to inspire the perfect trip.
- PLAN: Provides pages of expert advice, clear maps, diverse itineraries, and essential information, clearly laid out and accessible to travelers.
- DISCOVER: Highlights the best places to see, eat, drink, and do, and includes insider tips and local knowledge for a truly authentic experience.
- EXPERIENCE: Covers the destination's must-see sights and hidden corners.
A series of ten bestselling guides, including such destinations as Amsterdam, Ireland, Italy, Prague, and Washington, DC, will be published in the new livery and available in the US on October 2, 2018. Forty-four more guides will be published in the new look throughout 2019.
For more information, please contact [email protected].
About DK:
DK was founded in London in 1974 and is the world's leading illustrated reference publisher and part of Penguin Random House. DK publishes highly visual, photographic nonfiction for adults and children. DK produces content for consumers in over 100 countries and over 60 languages, with offices in the UK, India, US, Germany, China, Canada, Spain, and Australia. www.dk.com
SOURCE DK
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